Digital Marketing Specialist

Deadline: 21 November 2018

Employment term: Permanent

Category: Marketing/Advertising/PR

Job type: Full time

Location: Yerevan

Job description:

If you have in-depth knowledge of marketing tools and strategies and are able to lead integrated digital marketing campaigns from concept to execution, if your passion is digital marketing, we want to meet and talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Job responsibilities

  • Create and actively manage campaign roadmaps
  • Own and be accountable for the success of client digital marketing campaigns
  • Breakout strategic objectives to the task level
  • Design digital media campaigns aligned with business goals
  • Manage SEO/SEM
  • Track, report, and analyze website analytics and social media and campaigns
  • code
  • Work with editorial and marketing teams to drive SEO in content creation and optimization
  • Implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Research and analyze competitor websites and online presence
  • Stay up-to-date with digital media developments
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Required qualifications

  • BS/MS degree in Marketing, Digital Media  or a related field
  • 3+ years of proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with visual communication principles
  • Familiarity with web design and content management systems
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Excellent analytical and project management skills
  • Strong data-driven thinking
  • An ability to multitask and perform under tight deadlines.
  • Strong verbal and written communication skills.
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Salary: Competitive, based on previous experience and skills, with benefit package.

Additional information

All qualified  candidates are welcomed to send their detailed CV in English to: [email protected] mentioning “Digital Marketing Specialist“ in the subject line of the e-mail. Only short-listed candidates will be contacted.

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