Digital Marketing Specialist

Deadline: 29 June 2019

Employment term: Permanent

Category: Marketing/Advertising/PR

Job type: Full time

Location: Yerevan

Job description:

If you have in-depth knowledge of marketing tools and strategies and are able to lead integrated digital marketing campaigns from concept to execution, if your passion is digital marketing, we want to meet and talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Job responsibilities

  • Create and actively manage campaign roadmaps
  • Own and be accountable for the success of client digital marketing campaigns
  • Breakout strategic objectives to the task level
  • Design digital media campaigns aligned with business goals
  • Manage SEO/SEM
  • Manage end-to-end digital projects
  • Track, report, and analyze website analytics and social media and campaigns
  • Work with editorial and marketing teams to drive SEO in content creation and optimization
  • Implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Suggest and implement direct marketing methods to increase profitability
  • Research and analyze competitor websites and online presence
  • Stay up-to-date with digital media developments
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Track the keywords performance
  • Manage blog, find related topics with long-tail keywords
  • Developing link building strategies
  • Working with media partners to publish company news including backlinks to our website
  • Create necessary properties for each event – landing page, press article, blog post etc.

Required qualifications

  • BS/MS degree in Marketing, Digital Media  or a related field
  • 3+ years of proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with visual communication principles
  • Prior experience in content marketing, content growth and SEO
  • Familiarity with web design and content management systems
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Excellent analytical and project management skills
  • Strong data-driven thinking
  • An ability to multitask and perform under tight deadlines
  • Strong verbal and written communication skills
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Additional information

You can apply online via or follow the below application procedure.

Interested and qualified candidates are welcomed to send their CV to [email protected]. Please indicate "Digital Marketing Specialist" in the subject line of the e-mail. Only short-listed candidates will be contacted.

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