Director, Content Programming and Marketing

Deadline: 31 January 2020

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

PicsArt is looking for a Director, Content Programming & Marketing to help us engage and retain our global user base through a variety of qualitative and quantitative content initiatives. You will work closely with our global marketing and product organizations across our 400-person org and five offices to pursue world class content programming and content engagement strategies.



Job responsibilities

  • Lead a team of content marketers against a series of content engagement initiatives including but not limited to global and local research;
  • Execution of content for; consumer trends, hashtags, featured content, curated content, challenges, and product marketing within content experience and premium content experience;
  • Partner closely with the brand, creative, product and business teams to develop strategies for new content and premium content-related product launches, seasonal events, regional/country-specific events and holidays;
  • Support our brand expansion strategies by country and geo through content marketing
  • Continue to refine and expand our organic and localized content and premium content strategies across in-app, web site, marketing touchpoint and partner property experiences;
  • Develop methodologies and best practices to collect accurate, and actionable, data on our content, challenges and users engaging with our content, all by platform and region 
  • Translate data into clear and valuable information that drives intelligent content-related business decisions toward content strategy & mission;
  • Deliver actionable insights by synthesizing information from content analysis, market research, competitor analysis.
  • Test and provide proactive insights and analysis on strategic challenges and new content marketing opportunities.
  • Evolve and lead a young and motivated marketing team and partner with other key business units to achieve company goals surrounding content engagement, and retention;
  • Research, evaluate and implement technology solutions and tools to help us accelerate our content marketing (reporting, data aggregation, optimization, etc).
  • Stay on top of industry trends and competitive landscape to quickly act on opportunities as they come up. 
  • Leverage existing and build new relationships with potential partners, esp. among platform and content partnerships relevant for our audience;
  • Work with VP Growth Marketing, leadership, marketing and finance teams to conduct analysis and craft stories to support content strategy for management and board meetings;
  • Work with product, curation team, AI and other teams to surface the best network content and with community team to support interest-based content initiatives

Required qualifications

  • 8+ years experience in internet, digital, content and/or product marketing oriented roles – candidates with underpinnings in marketing analytics and technology highly favorable;
  • Experience with setting content strategy and managing a growing local and global team;
  • Strong familiarity with social media and trend research;
  • Ability to work and excel within a matrixed organization and thrive in a fast-paced, ever-changing, collaborative team environment;
  • Ability to stay ahead of trends and adapt to a constantly changing digital landscape;
  • Outstanding communication skills, both written and verbal, ability to communicate with stakeholders, marketing team and users;
  • Ability to develop a vision/strategy that instills trust and drives awareness across the company and with key executives;
  • Excellent multi-tasker, project manager with a desire to learn about and experience new cultures;
  • Experience working in globally distributed, mid-to late-stage start-up environments preferred;
  • Experience in consumer tech/mobile app space strongly preferred; 
  • Bachelor’s Degree in marketing, economics, or business related, MBA a plus

Professional skills

Digital marketing

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Contact details


Phone: (011) 512-123

Address: Halabyan Street, Yerevan, Armenia

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