Head of VIP Vbet

Deadline: 20 August 2019

Employment term: Permanent

Category: Marketing/Advertising/PR

Job type: Full time

Location: Yerevan

Job description:

We are looking for Head of VIP Vbet who will lead a team of VIP Account Managers with full ownership of serving and retaining all our VIP customers. The successful candidate will be tasked with growing VIP KPI’s across the brand’s global regions. 

Job responsibilities

  • Lead the new Sportsbook VIP function, across all products/regions. A brilliant relationship with Trading /AML/RG/Senior Management/Customer Service is key.
  • Recruit VIP Account Managers that are professional, mature in approach and fond by customers, cautious with regulatory compliance guidelines.
  • Implement and share feedback loop from most valuable customers to deliver market leading customer service, promotional and product excellence. Liaise and collaborate with other departments across the business to ensure a seamless VIP experience and VIP focused product solutions.
  • Full ownership of the end to end VIP strategy across all channels and functions, supervising and steering its execution.
  • Lead the VIP segmentation and upgrade/downgrade process, working closely with Analysts and Trading Team.
  • Bring analytics and science to VIP detection, treatment and analysis, working closely with the BA Team.
  • Provide and develop a full hospitality calendar, appointing and managing all partnership relationships.
  • Launch marketing campaigns tailored for VIP segment across different markets.
  • Manage the VIP budget with a risk/reward approach to retention and user experience. Ensure VIP spend in line with customer value.
  • Accountable for growing player yield in all cohorts, to deliver top line (turnover and actives) and bottom line (Gross profit) performance vs targets.
  • Responsible for ensuring all VIP relationships are compliant with all appropriate legislation/regulation and operate to agreed responsible gambling policies.
  • Set up and evolve compensations and bonuses (loyalty programs) for VIP players.
  • Lead and mentor your team, providing development, coaching, objectives and goal setting, performance management and other people policies as required ensuring the team is motivated, productive and fully compliant with all regulation guidelines.

Required qualifications

  • Previous experience in a similar role (2+ years).
  • Strong analytical background with proven track record of hitting & exceeding commercial targets.
  • Strong leadership capabilities and experience managing teams.
  • Able to work autonomously and to tight deadlines, effectively prioritize and deliver to a high standard whilst under pressure.
  • A highly motivated, proactive individual with a passion for Sports betting.
  • Ability to present business cases and plans to senior management.
  • Data focused, and ROI driven with strong analysis and reporting skills.
  • An expert in the sports and gaming industry with proven knowledge of the market and competitive environment
  • Experience working in various global regulated gaming markets
  • Meticulous attention to detail
  • A team player with ability to work in a multinational culture, having remote piers
  • Demonstrating a ‘Can Do’ approach and making things happen

Professional skills

Market analysis

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Application procedures

Interested candidates are encouraged to submit a CV to [email protected] email address with a note of "Head of VIP Vbet" in the subject line.

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Contact details

Website http://www.betconstruct.com

Phone: (010) 510051

Address: Garegin Hovsepyan 20, Yerevan