edX

/en/digital-branding-and-engagement

Training Description:

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses

What you'll learn

• The inter-relationship between paid, owned and earned media
• Consumer change and how it is altering brand communications
• Content marketing and how owned content can be distributed across company-owned digital media assets
• The value of Earned Media which interests your audience

Additional information

Pursue a Verified Certificate to highlight the knowledge and skills you gain ($99 USD)

• Official and Verified

  Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects

• Easily Shareable

  Add the certificate to your CV or resume, or post it directly on LinkedIn

• Proven Motivator

  Give yourself an additional incentive to complete the course

• Support our Mission

  EdX, a non-profit, relies on verified certificates to help fund free education for everyone globall

 

Speakers:

 

Sonia Dickinson

Associate Professor

In the School of Marketing

Curtin University