Marketing Analytics: Marketing Measurement Strategy

Price: Free

Date: On request

Type: e-learning

Category: Marketing/Advertising/PR

Language English

Location: Online

Training Description:

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

What you'll learn

  • How to identify market trends
  • How to predict future conditions
  • An understanding of metrics used to measure marketing success

Additional information

Pursue a Verified Certificate to highlight the knowledge and skills you gain ($99)

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Speakers:



Honored Instructor 

UC Berkeley Extension

Professional skills

Strategic marketing

Market research and analysis

Benefits:

Professional Certification

Training materials

Participation

Registration deadline: 10 March 2019

To participate in this training, you can Enroll

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