Practical Marketing Skills for Armenian market

Price: 47,000 AMD

Date: 2 July 2019
Time: 19:00 - 21:30

Type: Training

Category: Marketing/Advertising/PR

Language: Armenian

Location: Yerevan

Training Description:

The competitiveness of business, understanding customers’ needs and capability to satisfy them efficiently are the most important components of growing and sustainable business, which are covered by marketing.  This course shall provide practical marketing skills to revise business strategies and improve market orientation.

The aim of this course is to help marketers and entrepreneurs:

  • to understand important marketing approaches,
  • to apply the relevant marketing approaches onto their business,
  • to audit and improve own business market orientation.

The main topics of the program

1. Marketing – its goals and value for business

  • scope, evolution of approaches, its function in business

2. Competition

  • Competition analysis, methods of competition analysis

3. How to define your business market?

  • Market definition, segmentation, positioning and other approaches

4. Differentiators of business

  • How to find Unique Sales Proposition, Marketing mix

5. How to manage product line

  • Product portfolio analysis and examples. Pricing

6. SUM-UP of the course

During the course Armenian business cases from marketing perspectives will be discussed. The practical exercises and assignments  will be specifically designed for the participants’ business-related topics  to make the participants experience even better.

The main Results

The participants will look & feel the importance and strength of marketing for business and be able to implement the most relevant tools and techniques in their businesses.


  • General understanding of business / entrepreneurship/ economics, basic excel and analytical skill.


15 hours – 2 times a week, 2.5-hour lessons


Program start: July 2

Days: Tuesday, Thursday

Time: 19:00-21:30

Your Investment

47,000 AMD
(Including taxes)

Number of Participants

max 15





Arthur Arzumanyan 

MBA, Ph.D., Digital Marketing Certified

Member of IIMP (International Institute of marketing professionals), Canada

More than 9 years for teaching for MBA programs (Swiss Business School, RAU) and training centers

More than 15 years of marketing managerial positions at Beeline, Orange Armenia, UCom LLC


Registration deadline: 02 July 2019

For more information and registration follow the link:
or call ☎ 077 59 39 59, 044 59 39 59

Additional link:

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Number of Employees: up to 10

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