Digital Marketing Specialist

Deadline: 16 June 2024

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

We are looking for a creative and driven Digital Marketing Specialist to join ERP Swiss, a premier Odoo integration company. If you are passionate about digital marketing, have a knack for e-commerce strategies, and are a creative advertising expert, we want to hear from you!

As a Digital Marketing Specialist with an e-commerce focus, you will be crucial in driving our online presence, increasing sales, and creating compelling advertising campaigns. You will collaborate with cross-functional teams to execute digital marketing strategies that enhance our brand visibility and drive business growth.

Job responsibilities

  • Develop and implement effective e-commerce marketing strategies to drive online sales and improve the customer shopping experience;
  • Design and create eye-catching digital advertising campaigns, including display ads, social media ads, and PPC campaigns, to promote products and services;
  • Continuously monitor and analyze digital marketing campaigns, identifying areas for improvement and implementing optimization strategies;
  • Collaborate with the content team to create engaging and conversion-focused website content, product listings, and landing pages;
  • Utilize analytics tools, including Google Analytics, to track website traffic, conversion rates, and customer behavior to make data-driven decisions;
  • Utilize analytics tools to track website traffic, conversion rates, and customer behavior to make data-driven decisions;
  • Plan and execute email marketing campaigns, including segmenting the audience and A/B testing to maximize email marketing effectiveness;
  • Manage and optimize social media profiles to drive engagement and brand awareness, including creating and scheduling social media content;
  • Collaborate closely with marketing team members, designers, and copywriters to ensure consistent branding and messaging across all platforms.

Required qualifications

  • Bachelor's degree in Marketing, Business, or a related field;
  • Minimum of 4 year of proven work experience in a digital marketing, with a specific focus on e-commerce and advertising creation.
  • Strong knowledge of Google Analytics;
  • Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads Manager);
  • Strong understanding of e-commerce best practices and strategies;
  • Excellent analytical skills and the ability to interpret data to make informed decisions;
  • Creative mindset and a knack for designing visually appealing ad creatives;
  • Experience with email marketing platforms is a plus;
  • Strong communication and project management skills;
  • Results-driven with a passion for staying updated on industry trends;
  • Proficiency in the English language, both written and verbal;
  • Ability to work independently and in a collaborative team environment.

Required candidate level: Mid level

Additional information

Аpply online via staff.am and follow entire application process.

Professional skills

Digital marketing

SMM

Bing Ads

Facebook Ads

Google analytics

Marketing strategy

Email Marketing

Google Ads

B2B marketing

Marketing Analysis

Soft skills

Ability to work independently

Written communication skills

Problem solving 

Customer/service oriented

Goal-oriented

Decision making

Analytical skills

Fast learning ability

Proactive

Strategic thinking

Responsibility

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Benefits

Teambuilding and corporate events
Complimentary tea, coffee and refreshments
Reward System
Knowledge sharing culture
Regular salary review
Professional Certification/College Reimbursement
Education Reimbursement
Sports and intellectual games participation

Contact details

Website https://www.erpswiss.com

Address: Pirumianner Street, Yerevan, Armenia

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