SQUARE SIGNS ARMENIA

Job description:

Square Signs Armenia is the official sibsidiary of Square Signs LLC, USA.

We are looking for an experienced Social Media Manager with strategic thinking to manage our business accounts on social media platforms for our brands "Square Signs" and "Front Signs" targeting corporate clients in the USA.

You will be responsible for promoting the company brand and increasing traffic through social media, ensuring an active social media presence to reach high levels of customer engagement.

As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies, social media trends, and customer behavior in the USA e-commerce market.

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Job responsibilities

• Perform research on industry trends, audience preferences and competition in the US market, discover target audiences, social media communities, influencers, etc.
• Design and implement social media strategy and daily content plan to engage target audiences & industry experts, engage new followers, promote our company products, increase traffic through planned daily posts and activities.
• Manage company social media pages in FB, Instagram, Twitter, LinkedIn, TikTok, Youtube, Pinterest and others;
• Prepare briefs and requirements for copywriters and creative team (designer, photo, video) and coordinate its preparation.
• Plan and manage paid campaigns and ads, present budgets and measurement metrics, report on efficiency.
• Participate in e-commerce performance monitoring through various tools to be informed of other channels performances, ads campaigns, SEO campaigns.
• In cooperation with customer support manager, organize and monitor the customer support process through social media.
• Suggest and implement new features, social media management (SMM) systems and marketing automation tools/software.
• Collaborate with other teams to ensure brand consistency.
• Prepare ongoing reports and analysis.

Required qualifications

• BSc degree in Marketing, Business Administration, Economics or other relevant fields.
• Proven work experience as a Social Media Manager for projects targeting US market and e-commerce platforms.
• Experience of managing monthly ads budgets of 3000$+
• Strong success track of managing ad campaigns in Facebook, LinkedIn, Pinterest, Youtube to find highly converted and affordable traffic source for our e-commerce.
• Advanced knowledge of overall digital marketing and e-commerce metrics, basic knowledge of Google Analytics and SEO.
• Great analytical and reporting skills to identify meaningful and actionable insights from all digital marketing data and turn them into an action plan.
• Highly organized and able to manage multiple projects at once.
• Excellent verbal and written skills of English.

Required candidate level: Mid level

Additional information