SoftConstruct

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VBET is an award-winning sports betting and gaming operator with 19 years of experience in the industry powered in-house by Betconstruct. We hold over 10 licenses and operate in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment. We are looking for an experienced Deputy Head of Marketing for our VBET.AM team to contribute their knowledge and skills to our fast-growing business.

About the Role
The successful candidate will be responsible for assisting the head of marketing in developing and executing marketing strategies and campaigns to promote VBET's products and services. They will also oversee various marketing functions such as market research, advertising, public relations, and brand management.

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Key Responsibilities of the Role

• Manage daily Marketing Operations in terms of Customer Acquisition, CRM, and Branding.
• Lead the development and implementation of the Marketing Department's projects with a strong focus on meeting the obligations of each team member within the approved deadlines.
• Plan, implement and manage Marketing and Brand Strategy with the Head of Marketing.
• Set budgets and KPI’s, measure GGR, NGR, NGR-to-deposits, ROMI, CAC, LTV, CPA, and other key indicators, and develop activities to optimize them with the Head of Marketing.
• Develop solutions and provide continuous improvement of processes and ways of working across the Marketing Department.
• Manage all campaign, spend through careful budget management.
• Evaluate and report on campaign performance to the http://Vbet.am management, including providing regular management reporting to inform the department activity.
• Conduct research and be aware of the competitive environment and market trends.
• Interact with other C-level executives on Forecasting, Budgeting, and Resource Allocation issues.
• Provide accurate and timely reports outlining the marketing performance.
• Develop, motivate and optimize Marketing team members’ capabilities, initiating training activities.
• Uphold a Growth-Oriented, positive and inspiring environment while keeping team members accountable to company Policies, Procedures, and Guidelines.

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Our Expectations

• At least 3 years of experience in a Marketing Manager position, as an advantage in the gaming industry.
• Strong understanding of Digital Marketing, Brand Promotion, and Sales.
• Experience in acquiring new customers and growing businesses, as well as in delivering profitable Acquisition marketing campaigns with ambitious KPI’s.
• Self-starter with solid Leadership Skills eager to invest in marketing team members' development and inspire them to go forward.
• Strong analytical and project management skills.
• High level of flexibility and adaptability to maneuver in a very dynamic environment
• Proficiency in Armenian and English, knowledge of other languages is an advantage

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