Brand manager

Deadline: 09 April 2023

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

Assist the Head of Sales and Marketing in realizing marketing support and customer relations.

Job responsibilities

  • Have a broad view of the Market/Channel/ Competitors/ Customers for main markets.
  • Research and collect information about competitors’ activities for internal use.
  • Support the Head of Sales and Marketing with reporting tasks (market performance, volume, activation, etc.).
  • Support the Head of Sales and Marketing in the organization of global initiatives aligned with the worldwide strategy (events, activations, etc.).
  • Take part in the preparation of the overall strategic planning and budgeting process.
  • Research and propose best practices, to inspire the continuous improvement of promotions and brand activation tools.
  • Support the Head of Sales and Marketing in planning and execution of new product launches.
  • Assist in organization and participation in EXPOs, trade events, fairs, etc.
  • Support in the organization of incentive trips and specials for key clients/journalists and partners to Armenia per market needs and in line with the budget for all markets.
  • Work with the agency in the production of special assets.
  • Organization of special events, launches, and activities with a mission to raise awareness of the brand.
  • Set up best practice sharing tools across teams to inspire other colleagues.
  • Relationship management with influencers, OPLs, and partners.
  • Support internal communication within TDA with information about brand performances and activation on main markets.
  • Deliver all the tools and assets to the markets – strictly follow up on the deadlines for providing and getting back information from markets.
  • Participation in NPD, and preparation of special design briefs.
  • Support in the design and execution of media campaigns to increase the brand equity of Karas.
  • Regular follow-up on competitors' activity and brand health with the proposition of special initiatives by Karas aiming to become top of mind brand for consumers.

Required qualifications

  • Excellent communication and negotiation skills; an open-minded personality.
  • Background in sales and/or marketing, especially in the spirit industry is highly welcomed.
  • Knowledge of marketing and financial analysis, pricing, forecasting, budgeting, and planning.
  • Reporting, business writing and presentation skills.
  • Project management skills.
  • Leadership skills.
  • Ability to set priorities;
  • Quick decision-maker.
  • Analytical thinking.
  • Skills in making reports and daily documentation.
  • Stress-resistant person with the ability to work with deadlines.
  • Advanced computer skills, and experience in working with Microsoft Office.
  • Fluency in Armenian, Russian, and English languages.

Required candidate level: Junior

Additional information

APPLICATION PROCEDURES:  All interested candidates who meet the requirements for the position are kindly requested to submit their CVs to: The subject line of the message should have the title Brand manager ".


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Professional skills

MS Office

Soft skills

Leadership skills

Negotiation skills

Analytical skills

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