IPONWEB (acquired by Criteo)

CRITEO + IPONWEB 

Recently called the “best kept secret in digital media” by Digiday, IPONWEB is the behind-the-scenes engineering powerhouse that helped lay the groundwork for how digital advertising is bought and sold today. For more than 20 years, we have worked with the world’s biggest brands, agencies, media owners, and platforms to build and evolve RTB and programmatic trading technology, standards, and capabilities across all media channels, including video, CTV, audio, in-app, and gaming. We are a global company with offices in London, New York, Berlin, Yerevan, Singapore, Tokyo, and Cyprus. In August 2022, IPONWEB was acquired by Criteo SA (CRTO), a French multinational company and the global leader in Commerce Media. 

Criteo (NASDAQ: CRTO) is a global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry-leading Commerce Media Platform connects 22,000 marketers and thousands of media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice.

All of our technologies process huge volumes of data every millisecond, and petabytes of data every day. They rely on advanced data science and machine learning practices to make sense of this data to power better media decisioning, optimization and scoring in mere milliseconds, billions of times every day. 

More details about the IPONWEB technology stack:

• High Performance HTTP Servers: C++ / Java / Go
• Custom Business logic: Lua / TypeScript
• Datastores: MongoDB / Cassandra
• Data Processing and Machine Learning Modules: Spark / Java / Scala
• Flexible APIs: Python / Django / Go
• User Interfaces: Angular / TypeScript
• Hosting: AWS / GCP
• CI/CD: GitLab CI
• Monitoring and alerting: Graphite / Grafana / Prometheus / Zabbix 

Our culture is as unique as it is diverse. With offices worldwide, our incredible team of 3,000+ employees collaborates to create an open and inclusive environment. We work together to achieve our goals, push boundaries, and be impactful. All of this supports us in our mission to power the world’s marketers with trusted and impactful advertising.

Our clients include some of the world’s biggest publishers, broadcasters, brand advertisers, media agencies, data providers, and technology companies, including Google, Amazon, Samsung, Oracle, NBC Universal, GroupM, and Hearst. Today, IPONWEB products and platforms help to facilitate more than $1 billion in annual media spend globally. 

 Our product portfolio includes:

• uPlatform: a highly flexible and abstractable framework of core technical components that are needed to power any real-time trading platform at scale, including decisioning, predict intelligence, big data processing, audience management, and reporting. 
• BidSwitch: a massively scaled programmatic infrastructure, allowing more than 300 supply and demand partners to connect and trade through a single integration.
• The MediaGrid: a first-of-its-kind supply management and curation platform bringing agency buyers and publishers together, and empowering both sides with tools that drive greater trading efficiency, performance, and value.
• BidCore: a customizable bidder-as-a-service offering that unlocks bespoke trading opportunities for advanced programmatic buyers.