Digital Marketing Manager VBet

Deadline: 08 March 2021

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

SoftConstruct is looking for a Digital Marketing Manager to join our VBet team.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Job responsibilities

  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
  • Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
  • Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Required qualifications

  • 2+ years of experience with digital marketing and advertising execution
  • Demonstrated B2B direct experience with SEM, analytics and reporting tools
  • Understanding of digital marketing trends and industry best practices and ability to implement across programs
  • Proven communication skills, including the ability to write original ad copy and provide directive on creative assets
  • Comfortable working in a fast-paced team environment
  • Exceptional project management skills and attention to detail
  • Demonstrated success with SEM through Google Ads and Bing
  • Ability to strategize and develop new creative suites both internally and with external graphic design resources
  • Google Ads and Analytics certification is a must

Required candidate level: Senior

Additional information

Interested candidates are encouraged to submit a CV to [email protected] email address with a note of "Digital Marketing Manager VBet" in the subject line.

Please clearly mention that you have heard of this job opportunity on staff.am

Professional skills

Digital marketing

Soft skills

Ability to work independently

Leadership skills

Negotiation skills

Positive attitude

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About SoftConstruct

You still don't know what we are doing, do you? Then this video is for you. The video gives information about main activity of SoftConstruct. We do not only create products but we also offer full support to our partners.

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Benefits

Free language courses
Medical insurance
Teambuilding and corporate events
Staff referral program
Day offs
Free parking

Testimonials

Contact details

Website https://www.softconstruct.com/

Phone: (010) 510051

Address: Garegin Hovsepyan 20, Yerevan, Armenia