Digital Marketing Specialist

Deadline: 14 November 2020

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

EasyPay is seeking a Digital Marketing Specialist to manage the creation and execution of digital marketing activities.

Job responsibilities

  • Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising,
  • Collaborate with other internal teams to develop and monitor strategic marketing initiatives,
  • Conduct market research and analyze trends to identify new marketing opportunities,
  • Write, proofread and edit creative and technical content across different mediums,
  • Work with external agencies and vendors to execute marketing programs,
  • Set and execute strategies to improve the organic rankings and search traffic,
  • Optimize SEO campaigns, monitor and track ranking performance on an ongoing basis,
  • Measure and report on the performance and efficiency of all digital marketing campaigns on weekly/monthly basis

Required qualifications

  • BS/MS degree in marketing or a related field,
  • Proven working experience in digital marketing,
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns,
  • Highly creative with experience in identifying target audiences and devising digital, campaigns that engage, inform and motivate,
  • Solid knowledge of website and app analytics tools,
  • Experience in setting up and optimizing Google Ads campaigns,
  • Strong analytical skills and data-driven thinking,
  • Up-to-date with the latest trends and best practices in online marketing and measurement,
  • Demonstrable experience in web analytics,
  • Excellent writing, editing, presentation, communication and reporting skills,
  • Strong organizational skills and extreme attention to details,
  • Creative and out-of-box thinking,
  • High sense of responsibility and ability to multitask.

Required candidate level: Senior

Additional information

All interested and qualified candidates are encouraged to send their CVs to [email protected] email address indicating the position title “Digital Marketing Specialist”  in the subject line. Only shortlisted candidates will be contacted. 

Professional skills

Digital marketing


Soft skills

Analytical skills

Sense of responsibility

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Contact details


Phone: (011) 261-011, (011) 247-247

Address: Ադոնցի 8/171, Yerevan, Armenia

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