Digital Marketing Specialist VBET

Deadline: 23 March 2023

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:


VBET is an award-winning sports betting and gaming operator with 19 years of experience in the industry powered in-house by Bet construct. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment.
We are looking for a Digital marketing manager to establish the digital strategy across different regions in targeted markets.

About the Role

Digital Marketing and Advertising specialist will be responsible for development of media buying plan, assessing the performance of the channels, executing any centralized digital activities, positioning and growth plan in the assigned region.

Job responsibilities

  • Act as the primary digital media expert for Worldwide labels, buying, optimization, reporting and negotiating with partners

  • Plan and manage paid campaigns across social, native, programmatic, and direct sources

  • Create custom audiences, book, and optimize campaigns in Facebook, Twitter, Google Ads and other DSPs

  • Working closely with regional marketing teams in order to develop strategy for all the available channels

  • Possess strong technical understanding of programmatic audience buying

  • Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded

  • Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

  • Research and record trends, innovations, and changes that affect media buying

  • Implementing test initiatives such as landing page, A/B testing, multivariate testing, offer testing

  • Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions

  • Organizing the creation of visuals and creative assets for the digital placements for all the acquisition channels.

Required qualifications

  • 1+ years experience in digital marketing or advertising execution

  • Demonstrated B2C direct experience with analytics and reporting tools

  • Understanding of digital marketing and advertising trends and industry, best practices and ability to implement across programs

  • Proven communication skills, including the ability to write original ad copy and provide directive on creative assets

  • Exceptional project management skills and attention to detail

  • Knowledge in social media platforms, as well as with media buying or affiliate marketing

  • Ability to work with digital tools such as Google Analytics, Semrush, Similarweb, Heepsy, Ads Managers, Google Ads, Programmatic platforms, etc. (certifications is a plus)

  • High level of flexibility and adaptability to maneuver in a very dynamic environment

  • Proficiency in English, knowledge of other languages is an advantage

Required candidate level: Mid level

Additional information

Role Benefits

  • Competitive experience-based salary
  • Coverage for the employee and family health insurance
  • Upskilling and reskilling trainings
  • Social events, corporate parties
  • 4 day offs in a year
  • Transportation


Check out the details and jump into magenta via our career site.

Good luck the game is on!
Please notice that we have moved to Caucasus Complex.

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Professional skills

Digital marketing

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Margarita Margaryan, Chief HR Officer

Softconstruct is a company with a strong passion for discovering groundbreaking solutions in the field of innovative technologies. The key to our success, as we see it, lies in the dedication, endeavour and curiosity of our tribal community and the fearless drive for exploring new horizons. 

We have built an environment that brings together 4000+1 creative professionals united for the love of the game. We provide a healthy working ecosystem and a vast amount of opportunities for personal and professional development. We support our teams in their pursuit to keep the balance between work and fun. 

We dare to take the risk of exploring new ideas and doing things that we haven’t done before. We are bold enough to go beyond our own limits, to improvise and learn along the way.
Our vision is about being fearless and transforming ideas into business stories. 


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SoftConstruct is an imagination-driven tech company with a passion for transforming ideas into business stories and developing innovative technology solutions for various industries.Our ecosystem has given birth to market-leading independent labels, such as BetConstruct, FeedConstruct, SpringBME, Ucraft, FasTToken, FastShift, and many more, all united under the tagline "Imagined by SoftConstruct". This unique blend of creativity, fearless approach and inventiveness drives us to create brands from an iGaming tech solutions provider to a Digital event hosting platform and everything in between.
From the very first day, Soft’s approach to business has always been atypical - daring, non-stop, creative and bold. And this journey of bold innovation and creativity has helped the business evolve into a visionary brand that brings together over 5,000 people around the world, spans 10+ trademarks with a number of branch offices operating worldwide. Reframing the limits and questioning existing patterns has been and remains the key to scaling our business story, bringing profound results and solutions to the people we work with and work for.
SoftConstruct was founded by the Badalyan Brothers in 2010.

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Welcome to Softonstruct


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Photo Gallery


Free language courses
Medical insurance
Teambuilding and corporate events
Complimentary tea, coffee and refreshments
Local and online training package
Free parking
Day off
Knowledge sharing culture
No dress code
Staff referral program
Corporate gym
Regular salary review
Employee Discounts & Perks
Gamezone or fun activities
Sports and intellectual games participation
Gifts for different occasions
Office sports and yoga zone

Contact details


Phone: (010) 510051

Address: Garegin Hovsepyan 20, Yerevan, Armenia