Director, Growth Marketing

Deadline: 31 January 2020

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

PicsArt is looking for a Director, Growth Marketing to help us scale and retain our global user base through a variety of qualitative and quantitative projects. You will work closely with our global marketing and product organizations across our 400-person org and five offices to pursue growth strategies.


Job responsibilities

  • Lead a team of marketers against a series of growth initiatives including but not limited to - ASO, SEO, localization, country-specific marketing programs, keyword research, competitive mobile app intelligence, paid user acquisition and organic growth drivers;
  • Partner closely with the brand, creative, product, finance and business teams to develop strategies for new product launches, seasonal events, regional/country-specific events and holidays as well as support our brand expansion strategies by country and geo;
  • Continue to refine and expand our organic and localized growth strategies across our app stores, web site and partner properties, both domestic and international partners;
  • Deliver actionable insights by synthesizing information from competitor analysis, market research, competitor advertising across digital channels. Test and provide proactive insights and analysis on strategic challenges and new marketing opportunities;
  • Evolve and lead a young and motivated marketing team plus partner with other key business units to achieve company goals surrounding acquisition, conversion, engagement, monetization and retention;
  • Research, evaluate and implement technology solutions and tools to help us accelerate our growth (reporting, data aggregation, optimization, etc);
  • Stay on top of industry trends and competitive landscape to quickly act on opportunities as they come up. 
  • Leverage existing and build new relationships with potential partners, esp. among platform and content partnerships relevant for our audience;
  • Work with VP Growth Marketing, leadership and finance teams to conduct analysis and craft stories to support deal cases in management and board meetings.

Required qualifications

  • 8+ years experience in internet, digital, performance marketing oriented roles – candidates with underpinnings in analytics and technology highly favorable. 
  • Deep understanding of ASO, SEO, localization, consumer metrics, market segmentation and analytics – a data driven strategist who understands how to analyze and tap into personal factors that will motivate and engage the user over time
  • Ability to work and excel within a matrixed organization
  • Track record managing, building and scaling quantitative marketing teams
  • Outstanding communication skills, both written and verbal, ability to communicate with stakeholders, marketing team and users
  • Ability to develop a vision/strategy that instills trust and drives awareness across the company and with key executives
  • Excellent communicator, multi-tasker, project manager with a desire to learn about and experience new cultures 
  • Experience working in globally distributed, mid-to late-stage start-up environments preferred 
  • Experience in consumer tech/mobile app space strongly preferred 
  • Bachelor’s Degree in marketing, economics, or business related, MBA a plus

Professional skills


Share this job via your favorite social media channel.

You can apply for this job just by following Application procedure.

Application procedures

To apply for this job follow the link.

Please clearly mention that you have heard of this job opportunity on

Contact details


Phone: (011) 512-123

Address: Halabyan Street, Yerevan, Armenia

Find PicsArt on social media