CRM Specialist

Deadline: 25 April 2024

Employment term: Permanent

Category: General/professional/Other services

Job type: Full time

Location: Yerevan

Job description:

TokenWin is an innovative crypto casino company with a diverse international team. We’re growing rapidly and plan to expand our current team of 50 to about 150 in the next six months.

We are currently seeking a CRM Specialist, who will be responsible for creating effective CRM activities and campaigns, and conducting relevant reports. The CRM Specialist will play a crucial role in developing and implementing strategies to enhance customer engagement, retention, and loyalty.

Job responsibilities

  • Setup and execute send-outs in collaboration with the internal and external stakeholders based on brand and product specific roadmaps.
  • Organize segmentation lists to prepare for the execution of communication content.
  • Set up campaigns on desktop and mobile across brands.
  • Compile and raise creative design briefs to the designers.
  • Set up and report on A/B tests on a regular basis.
  • Continuously evaluate and report on send-outs in collaboration with all stakeholders.
  • Suggest new ways to create more effective campaigns and CRM activities.
  • Ensure timely delivery and flawless quality on all tasks handled.
  • Analyze and work on the continuous improvement of working processes
  • Prepare continuous promotion analytics and reports as necessary.

Required qualifications

  • Degree in Marketing, Mathematics, Economics, or other related fields
  • Proven experience working in CRM, preferably in the Gaming industry.
  • Experience with email marketing platforms and marketing automation tools
  • Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
  • Knowledge and experience with MS Excel
  • Ability to create reports and summarize data
  • Excellent communication and collaborative team working skills.
  • Detail-oriented with a focus on delivering high-quality work.
  • Good verbal and written communication skills in English.

Required candidate level: Mid level

Additional information

Why Join TokenWin:

  • Play a key role in a pioneering team in the crypto casino industry.
  • Work in a dynamic, tech-oriented office environment in Yerevan.
  • Utilize advanced smart tools to maximize productivity and efficiency.
  • Competitive compensation package with opportunities for career growth and development in a growing sector.

To apply for the position of CRM Specialist, please submit your resume through our career portal. Only shortlisted applicants will be contacted for an interview.


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Professional skills


MS Excel

Analytics and research

Report generation

Soft skills



Logical thinking



Communication Skills

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Annual salary review
Medical insurance
Teambuilding and corporate events
Training program abroad
Flexible working schedule
Complimentary tea, coffee and refreshments
Special day-offs
Business trips
Gifts for different occasions
Professional Development Reimbursement
Competitive compensation package

Contact details

Address: Hrachya Kochar 44/53, Yerevan, Armenia