Digital Marketing Specialist

Deadline: 31 July 2024

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

ERP SWISS seeks a talented and experienced Digital Marketing Specialist to lead and organize processes to enhance our online presence and increase sales.

Job responsibilities

Develop and Implement Strategies:

  • Drive online sales through effective e-commerce marketing strategies.
  • Enhance the customer shopping experience with innovative marketing initiatives.

Design and Create Advertising Campaigns:

  • Develop and execute eye-catching digital advertising campaigns.
  • Create display ads, social media ads, and PPC campaigns.

Utilize Analytics Tools:

  • Use Google Analytics to track website traffic, conversion rates, and customer behavior.
  • Make data-driven decisions to optimize marketing efforts.

Plan and Execute Inbound Marketing Campaigns:

  • Attract and engage clients with inbound marketing campaigns.
  • Drive sales growth through targeted marketing initiatives.

Manage and Optimize Social Media Profiles:

  • Create and schedule content for LinkedIn, Instagram, Facebook, and YouTube.
  • Increase engagement and brand awareness through effective social media management.

Handle Challenging Situations:

  • Address sales and analytics challenges with strong problem-solving skills.
  • Provide innovative solutions to improve sales performance.

Branding and Event Participation:

  • Organize the company's participation in conferences and industry events.
  • Manage branding efforts to increase recognition and attract new clients.

Outreach and Collaboration with Sales:

  • Collaborate with the sales team to organize outreach processes, including LinkedIn outreach.
  • Manage email marketing and automation to nurture leads and convert them into clients.

Client Interaction:

  • Interact and communicate with clients to understand their needs and ensure satisfaction.
  • Manage client relationships to foster long-term partnerships and enhance customer loyalty.

ERP System Management:

  • Understand and utilize the Odoo ERP system as the primary tool for the company.
  • Leverage Odoo's capabilities while being prepared to use third-party tools as needed.

Required qualifications

  • Minimum of 3 years of proven work experience in digital marketing, with a specific focus on e-commerce and advertising creation.
  • Demonstrated success in driving sales growth in e-commerce.
  • Strong knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
  • Exceptional Google Analytics skills and experience working in challenging situations.
  • Strong understanding of e-commerce best practices and strategies.
  • Experience with AI services.
  • Creative approach and knowledge of current marketing trends.
  • Experience with email marketing platforms is a plus.
  • Strong communication and project management skills.
  • Proficiency in the English language, both written and verbal.

Required candidate level: Mid level

Additional information

Аpply online via staff.am and follow entire application process.

Professional skills

Digital marketing

SMM

Bing Ads

Facebook Ads

Google analytics

Marketing strategy

Email Marketing

Google Ads

B2B marketing

Marketing Analysis

Soft skills

Ability to work independently

Written communication skills

Problem solving 

Customer/service oriented

Goal-oriented

Decision making

Analytical skills

Fast learning ability

Proactive

Strategic thinking

Responsibility

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Benefits

Teambuilding and corporate events
Complimentary tea, coffee and refreshments
Reward System
Knowledge sharing culture
Regular salary review
Professional Certification/College Reimbursement
Education Reimbursement
Sports and intellectual games participation

Contact details

Website https://www.erpswiss.com

Address: Pirumianner Street, Yerevan, Armenia

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