Digital Marketing Specialist

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Deadline: 09 August 2024

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

We're currently seeking a Digital Marketing Specialist (preferably with agency experience) to help drive the future of our digital media campaigns.

As a Digital Marketing Specialist, you will be responsible for the creation, management, and success of our digital media media plans and campaigns. The ideal candidate will have a keen understanding of digital media trends, be able to analyze data effectively, and possess strong strategic thinking skills.

Job responsibilities

Key responsibilities include:

- Develop and manage comprehensive digital media plans across a variety of platforms (such as Meta, Programmatic Platforms (Eskimi, BYYD), Google, PPC, Linkedin, Twitter, etc.).

- Evaluate and select appropriate media channels for campaign execution.

- Negotiate with media suppliers to secure agreements for campaign placement.

- Analyze campaign performance data to provide recommendations for optimization.

- Create weekly reporting for the clients.

- Communicate with internal teams and clients.

- Perform regular market research and audience analytics to understand trends, habits, and consumer behaviors, using this data to inform planning and strategy.

- Ensure all media projects adhere to budget constraints and timelines.

- Develop competitive analysis reports to guide future media planning decisions.

- Work with influencers, if needed.

Required qualifications

The ideal candidate will have:

- A bachelor's degree in marketing, advertising, or a related field

- At least 2 years of experience in digital media planning, preferably in an agency setting

- Deep knowledge of digital media channels and platforms

- Strong analytical skills with the ability to interpret data and provide insights

- Exceptional communication and presentation skills

- Proficiency with media planning tools and software

- Ideal knowledge of Armenian, Russian and English

Required candidate level: Mid level

Additional information

If you are passionate about digital media and looking for a new challenge, we want to hear from you. To apply, please send your CV to digital@publicis.am mentioning “Digital Marketing Specialist” in the subject line.

Please clearly mention that you have heard of this job opportunity on staff.am

Professional skills

Facebook Ads

Google Ads

Planning marketing campaigns

Soft skills

Negotiation skills

Written communication skills

Fast learning ability

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Contact details

Website http://www.publicis.am/

Phone: +37411900700

Address: Soho Business Centre, Yeznik Koghbatsi Str., 36/3 bld, floor 13, Yerevan, Armenia

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