Head of Marketing

Deadline: 26 April 2024

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

TokenWin is an innovative crypto casino company with a diverse international team. We’re growing rapidly and plan to expand our current team of 50 to about 150 in the next six months.

We are currently seeking a Head of Marketing, who will be responsible for developing and executing comprehensive marketing strategies to acquire and retain customers. The Head of Marketing will play a vital role in driving the growth and success of our Gaming business in the B2C markets.

Job responsibilities

  • Developing and executing a comprehensive marketing strategy aligned with business goals and growth objectives.
  • Overseeing marketing efforts for products including Live casino, Sportsbook, and General casino.
  • Managing targeted campaigns, digital marketing, content creation, and other innovative channels.
  • Building, leading, and mentoring a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Overseeing the development and implementation of brand campaigns, ensuring a strong and consistent brand image.
  • Monitoring market trends and competitor activities to refine and enhance brand positioning.
  • Collaborating with cross-functional teams, including Product Development, Sales, and Design, to ensure content aligns with overall marketing campaigns and CRM initiatives.
  • Monitoring, reviewing, and reporting on all Marketing activities, results, and Return on Investment (ROI).
  • Driving business development efforts to identify and evaluate partnership opportunities, including distribution agreements, licensing deals, and strategic alliances.
  • Identifying key influencers and thought leaders in the Gaming industry for partnerships to amplify the company's products and services.
  • Negotiating and managing partnerships and contracts with external stakeholders, ensuring mutually beneficial outcomes and long-term relationships.
  • Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.

Required qualifications

  • At least 5 years of experience in Leadership Marketing roles with a focus on the Gaming Industry.
  • Deep understanding of B2C Gaming market dynamics, consumer behavior, and competitive landscape.
  • Demonstrated success in developing and executing comprehensive marketing strategies that drive brand awareness and development.
  • Excellent communication and negotiation skills, with the ability to build and maintain relationships with external partners.
  • Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
  • Strategic thinker with the ability to develop and execute innovative marketing and business development strategies.
  • Analytical mindset with proficiency in using data to drive strategic marketing decisions.
  • Fluency in English in both written and spoken; additional languages are a plus.

Required candidate level: Not defined

Additional information

Why Join TokenWin:

  • Play a key role in a pioneering team in the crypto casino industry.
  • Work in a dynamic, tech-oriented office environment in Yerevan.
  • Utilize advanced smart tools to maximize productivity and efficiency.
  • Competitive compensation package with opportunities for career growth and development in a growing sector.

To apply for this position, please submit your resume through our career portal. Only shortlisted applicants will be contacted for an interview.

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Professional skills

Experience in gambling/gaming

Soft skills

Leadership skills

Negotiation skills

Positive attitude

Problem solving 

Goal-oriented

Team management

Team player

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Benefits

Annual salary review
Medical insurance
Teambuilding and corporate events
Training program abroad
Flexible working schedule
Complimentary tea, coffee and refreshments
Special day-offs
Business trips
Gifts for different occasions
Professional Development Reimbursement
Competitive compensation package

Contact details

Address: Hrachya Kochar 44/53, Yerevan, Armenia