Marketing Specialist

Deadline: 24 March 2023

Employment term: Temporary

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

FINCA Armenia is looking for a Marketing Specialist, who will coordinate the company’s marketing activities, as well as support the Head of Marketing Department in strategy development and execution.

Job responsibilities

  • Plan, implement, and analyze traditional and digital marketing and communication campaigns, coordinate PR activities, and prepare PR materials.
  • Manage corporate online resources (website, social media) and promote FINCA and its services through digital media.
  • Coordinate the development of creative content, including marketing collateral, audio, and video materials, digital content, advertising copies, marketing texts, etc.
  • Ensure that all marketing activities are aligned with corporate brand identity, strategy, and guidelines.
  • Oversee the distribution of BTL materials through internal and external outlets; ensure their availability, up-to-dateness, consistency, and compliance with the brand strategy and corporate goals.
  • Conduct media monitoring and analysis, help to convert the findings into strategies and plans.
  • Ensure the compliance of corporate communication to all legal, regulatory, and other requirements applicable to FINCA operations.
  • Support the Head of the Marketing Department in the development and execution of marketing strategies and plans.
  • Follow market trends and developments to discover new opportunities and propose innovative ways to promote the company across its existing audience and beyond.
  • Perform other tasks as needed.

Required qualifications

  • At least 1 years of relevant marketing experience is required, including experience in planning, implementing and analyzing digital marketing campaigns.
  • University degree in Marketing, Advertising, PR, Communications, Business or other related field.
  • Excellent command of Armenian and English, good knowledge of Russian; excellent writing skills will be an asset.
  • Knowledge of digital marketing and web analytics principles, tools (Facebook Ads, Google Ads, Google Analytics) and techniques.
  • Good understanding of creative production process; experience in working with designers (individuals and agencies), printing houses, and media will be a plus.
  • Proficiency in office software (MS Word, Excel, PowerPoint, Outlook); familiarity with graphic software (CorelDraw, Adobe Photoshop).
  • Strong analytic and critical thinking skills, attention to detail and accuracy.
  • Creativity and initiative.
  • Excellent interpersonal and communication skills.
  • Ability to prioritize, multitask, and work independently.

Required candidate level: Mid level

Additional information

• Competitive salary
• Annual bonuses based on the organization’s performance
• Paid day-offs
• Health insurance
• Rewards on the occasions of marriage and the birth of children
• Training
• Teambuilding and corporate events

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Contact details


Phone: +37412555555

Address: 2a Agatangeghos, Yerevan, Armenia

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