ITResources

Job description:

The PPC Specialist will be responsible for planning, executing, and optimizing paid search campaigns across Google, Yandex, and LinkedIn. The ideal candidate will have a strong analytical mindset, excellent problem-solving skills, and a deep understanding of digital marketing strategies to maximize ROI and drive traffic to our website. You will work closely with the SEO Specialist, Marketing Specialist, Content Writer, and Sales Team to ensure cohesive and integrated marketing strategies.

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Job responsibilities

Campaign Management:

Develop, implement, and manage PPC campaigns across Google Ads, Yandex Direct, and LinkedIn Ads.
Monitor and analyze campaign performance to ensure goals are met and exceeded.
Perform daily account management of PPC campaigns, including bid management, ad copywriting, and keyword optimization.
Keyword Research and Analysis:

- Conduct extensive keyword research ( with SEO specialist and content writer) to identify opportunities for new campaigns on Google and Yandex.
0 Analyze keyword performance and adjust strategies to maximize ROI and improve campaign effectiveness.

Ad Copy and Creative:

- Write compelling and high-performing ad copy( with content writer) that resonates with our target audience on Google, Yandex, and LinkedIn.
- Collaborate with the design team to develop engaging and visually appealing ad creatives.
- A/B test ad copy and creatives to determine the most effective variations.

Analytics and Reporting:

- Use various analytics tools to track and report on campaign performance, including Google Analytics, Yandex Metrica, and LinkedIn Analytics.
- Provide regular reports on key metrics, including click-through rates, conversion rates, cost-per-click, and return on ad spend.
- Use data insights to make informed decisions and optimize campaign strategies.

Budget Management:

- Manage and allocate budgets effectively to ensure optimal performance and ROI.
- Monitor daily and monthly budgets to avoid overspending and ensure campaigns stay within budget constraints.

Competitor Analysis:

- Conduct competitor analysis to identify trends, strategies, and opportunities.
- Adjust campaigns based on competitive insights to maintain a competitive edge.

Collaboration and Communication:

- Work closely with the SEO Specialist, Marketing Specialist, Content Writer, and Sales Team to align PPC campaigns with overall marketing goals and strategies.
- Collaborate with the SEO Specialist to ensure a cohesive strategy between paid and organic search.
- Coordinate with the Content Writer to ensure ad copy and landing pages are optimized for conversions.
- Engage with the Sales Team to understand lead quality and improve targeting and messaging.
- Communicate effectively with all stakeholders to provide updates on campaign performance and insights.

Required qualifications

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience as a PPC Specialist or similar role, preferably in the IT or technology industry.
In-depth understanding of Google Ads, Yandex Direct, and LinkedIn Ads.
Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Yandex Metrica, and LinkedIn Analytics.
Excellent written and verbal communication skills.
Ability to write compelling ad copy and develop creative ad campaigns.
Proficiency in using PPC tools such as Google Ads Editor, Yandex Direct, and LinkedIn Campaign Manager.
Strong organizational and time management skills.
Ability to stay up-to-date with the latest trends and changes in PPC and digital marketing.

Preferred Qualifications:

Experience with B2B amd b2C advertising.
Google Ads, Yandex Direct, and/or LinkedIn Ads certification.
Familiarity with other digital marketing channels such as SEO, email marketing, and content marketing.

Required candidate level: Mid level

Additional information