Inecobank CJSC

Job description:

Inecobank is seeking a talented and experienced PR Manager to join our team. This individual will be responsible for developing and implementing public relations strategies that enhance the bank's image, build brand awareness, and foster positive relationships with media, customers, and the community. The PR Manager will work closely with the marketing team, external agencies, and various departments within the bank to ensure cohesive and effective communication.

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Job responsibilities

Public Relations Strategy

• Develop and implement comprehensive public relations strategies to enhance the bank's reputation and brand image
  Align PR strategies with the overall business goals and marketing objectives of Inecobank
• Identify opportunities for media coverage and proactively pitch stories to relevant media outlets

Media Relations

• Build and maintain strong relationships with journalists, bloggers, and influencers
• Serve as the primary point of contact for all media inquiries and requests
• Prepare and distribute press releases, media kits, and other PR materials

Crisis Management

• Develop and implement crisis communication plans to protect the bank’s reputation during emergencies or adverse situations
• Act as a spokesperson during crisis events and manage communication with media and stakeholders
• Monitor and respond to potential PR crises in real-time

Content Development

• Create compelling and engaging content for press releases, speeches, articles, and social media posts
• Collaborate with the marketing communications team to ensure consistency in messaging and branding
• Oversee the production of PR-related content, including videos, infographics, and promotional materials

Event Management

• Plan and execute PR events, including press conferences, media briefings, product launches, and community outreach programs
• Coordinate with internal and external stakeholders to ensure successful event execution
• Evaluate the effectiveness of events and provide recommendations for improvement

Monitoring and Reporting

• Monitor media coverage and provide regular reports on PR activities and outcomes
• Analyze the impact of PR campaigns and adjust strategies based on performance metrics
• Maintain a PR database and track interactions with media and influencers

Required qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field. A Master’s degree is preferred
• Minimum of 5 years of experience in public relations

Business skills and personal qualities

• Strong strategic thinking and planning skills
• Excellent written and verbal communication skills
• Proficiency in media relations and crisis management
• Experience with content creation and social media management
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Collaborative mindset and ability to work effectively with cross-functional teams
• Analytical skills to interpret data and make data-driven decisions
• Attention to detail and commitment to high-quality standards
• Creative and innovative thinker
• Results-oriented and performance-driven
• Strong leadership and team management skills
• Ability to thrive in a fast-paced and dynamic environment
• Strong interpersonal skills and the ability to build relationships with internal and external stakeholders

Required candidate level: Senior

Additional information