PR Officer

Deadline: 21 April 2024

Employment term: Permanent

Category: Communications/Journalism/PR

Job type: Full time

Location: Yerevan

Job description:

Does the idea of taking on the mission of enhancing TUMO's voice and presence through online and offline channels inspire and motivate you?

We are seeking a skilled PR Specialist to join TUMO’s Communications, Events and PR Department. As a PR Specialist, you will play a crucial role in promoting and enhancing TUMO’s reputation through effective communication strategies. You will be responsible for developing and implementing PR campaigns, managing media relations, working with the communications team on compelling content creation, and supporting various marketing initiatives. The ideal candidate should have a strong background in public relations, excellent communication skills, and a passion for education and technology.

Job responsibilities

  • Develop and implement comprehensive PR strategies to enhance the visibility and reputation of TUMO.
  • Monitor media coverage and conduct regular analysis to evaluate the effectiveness of PR efforts, as well as manage media relations.
  • Collaborate with internal stakeholders to identify and promote newsworthy stories, events, and achievements.
  • Organize and coordinate press conferences, media interviews, and other PR events.
  • Assist in crisis communication management and develop strategies to mitigate potential reputational risks.
  • Stay up-to-date with industry trends, news, and developments related to education, technology, and youth culture.
  • Support marketing initiatives by providing PR expertise and content creation for promotional materials.
  • Closely collaborate with communications and events teams, to ensure consistency in messaging and branding.
  • Measure and report on the success of PR campaigns and initiatives to upper management.

Required qualifications

  • Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
  • Proven work experience as a PR Specialist or similar role.
  • Strong understanding of PR principles, practices, and techniques.
  • Excellent written and verbal communication skills in Armenian and English (additional languages are a plus).
  • Experience in building and maintaining relationships with media outlets and influencers.
  • Proficient in using PR and media monitoring tools.
  • Strong organizational and multitasking skills with the ability to meet deadlines in a fast-paced environment.
  • Knowledge in the fields of education and technology is highly desirable.
  • Creative thinking and problem-solving skills.

Required candidate level: Senior

Additional information

How to Apply?
Interested candidates are requested to submit their updated CV, along with a cover letter here outlining their relevant experience and their motivation for joining TUMO. Please include samples of your previous PR work or a link to your portfolio, if applicable. Only shortlisted candidates will be contacted for an interview.



  • Health Insurance and discount on travelers insurance
  • Assistance with work permit and opening a bank account if needed 
  • Extra New Year paid holidays: 3rd, 4th and 5th of January
  • 5 days of Personal Leave
  • Birthday and Sick leave 
  • Yoga classes
  • Gym package discount

    TUMO is an equal opportunity employer who values, supports and thrives on diversity. Employment is decided on the basis of qualifications, merit and business need for all individuals.
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What is TUMO?

TUMO is a new kind of educational experience at the intersection of technology and design.

At TUMO, teens learn because they want to. They’re given the tools and knowhow they need to reach their maximum potential, and they chart their own learning path through hands-on activities, workshops and projects.

The TUMO learning program is made up of self-learning activities, workshops and project labs around 14 learning targets. Teens combine these into personal learning paths that adapt to their evolving preferences and rate of progress.

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Our Locations

TUMO has centers in Yerevan, Dilijan, Gyumri and Stepanakert and work is underway to open centers in Koghb and Masis. TUMO Boxes are already in operation in the towns of Berd, Gavar, Sevan, Vayk, Kapan and Martakert. Many more TUMO Boxes will open soon in various towns throughout Armenia and Artsakh. Outside of Armenia, there are centers in Paris, Beirut, Moscow, Tirana, Berlin and Lyon. Centers will soon open in several other cities around the world.


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