Digitain

Job description:

We are looking for an ambitious and hard-working SEO specialist to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks and grow our organic traffic.

/en/seo-specialist-365

Job responsibilities

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code creation and content programming
• Work with editorial and marketing teams to drive SEO in content
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings

Required qualifications

• 2+ years of experience in successfully developing and executing SEO campaigns
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Semrush, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Working knowledge of HTML, CSS, and JavaScript development and constraints will be a strong plus
• Knowledge of ranking factors and search engine algorithms
• Knowledge of keyword research and data mining tools
• Up-to-date with the latest trends and best practices in SEO
• Advanced knowledge of English
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Excellent verbal and written communications skills
• Ability to work under high pressure
• Natural relationship builder with integrity, reliability and maturity
• Ability to prioritize among competing tasks

Required candidate level: Mid level