ITResources

Job description:

The SEO Specialist will be responsible for managing all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks, particularly Google and Yandex. You will also manage all SEM campaigns to maximize ROI.

/en/seo-specialist-458

Job responsibilities

Technical SEO:

- Conduct detailed technical audits of our website to ensure SEO best practices are properly implemented.
- Optimize website architecture, URL structures, sitemaps, and server response codes.
- Identify and fix crawl issues, broken links, and other technical issues that could affect search engine rankings.
- Implement and monitor schema markup and rich snippets.

On-Page SEO:

- Optimize website content, including meta titles, descriptions, headings, images, and internal linking.
- Perform thorough keyword research to guide content teams.
- Ensure that all content is keyword-optimized for the best search engine visibility.

Off-Page SEO:

- Develop and implement effective off-page SEO strategies.
- Build and manage a high-quality backlink profile.
- Engage in link-building campaigns through outreach, content marketing, and partnerships.
- Monitor and analyze competitor backlinks.

Backlink Strategy:

- Identify opportunities for obtaining high-quality backlinks.
- Develop and execute strategies for backlink acquisition.
- Regularly audit backlink profiles and disavow toxic links.

Content Strategy:

- Collaborate with content creators to ensure SEO best practices are followed in content creation.
- Guide the creation of high-quality, engaging, and relevant content that attracts natural backlinks and increases organic traffic.
- Develop and manage a content calendar that aligns with SEO goals.

Analytics and Reporting:

- Use various SEO tools and platforms to monitor and analyze website performance.
- Provide regular reports on SEO performance, including traffic, rankings, conversions, and other key metrics.
- Use data to make informed decisions and optimize strategies.

Required qualifications

- Bachelor’s degree in Marketing, IT, Computer Science, or a related field.
- Proven experience as an SEO Specialist or similar role.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog etc.
- Excellent analytical, organizational, and time management skills.
- Strong written and verbal communication skills.
- Ability to stay up-to-date with the latest trends and changes in SEO and digital marketing.

Preferred Qualifications:

- Experience in the IT or technology industry.
- Basic Knowledge of HTML, vue.js etc.
- Certification in Google Analytics, Yandex.Metrica, or other relevant SEO certifications.

Required candidate level: Mid level

Additional information