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"LOVE LIFE, LOVE MINISO"

MINISO is a fast fashion designer brand. Starting in Armenia in 2018 with only one little store today it possesses a pipeline of 11 stores in the best city locations: offering its unique and high-quality products. 

MINISO pursues a “simple, natural and quality” life philosophy and a brand proposition of “simplicity and going back to the essence”. It launches new products every seven days and the low-price but high quality products are popular among customers. MINISO positions itself as the fast fashion chain stores, whose core values gain popularity among consumers and lead the market to a new trend of “superior products consumption”. MINISO Co., Ltd. has been operated since 2013. It established in China in September of the same year, expanding across China since then.

We provide “high-quality, creative and low-price” products to consumers across the globe.
We also provide consumers with happy, fashionable and sound shopping experience.

We care about  our employees and share love both with our customers and staff.