Marketing and Communications Coordinator
Deadline: 04 October 2017
Employment term: Permanent
Job type: Full time
This role offers an opportunity to being a part of a professional and agile team in Armenia and work closely with the South Caucasus and the regional Marketing and Communications network.
This post will be supporting the team to ensure maximum cultural relations impact in Armenia by understanding and expanding audiences, markets, and channels of communication.
The role requires market insights, digital and excellent communication skills, and track of effective working relations with media professionals, teamwork and adaptability.
and Communications Strategy: Work
closely with Director Armenia, Director Marketing Wider Europe, Marketing and
Communications Manager South Caucasus, and the country Exams and programme
teams, design the marketing and communications strategy plan for Armenia and contribute
to market insights, competitor and partner analysis, communications and content
research: With the help of the
regional and South Caucasus Marketing and Communications teams, design market
insight and analysis and ensure that the data is translated into useful
information that is incorporated into marketing and business plans to generate
growth in income, impact and reach. Follow the Armenia market trends through
the open sources, white papers and reports and share the updates with the
regional, SC and local teams.
and implementation of marketing and communications strategy for country
projects: Assist the management and
programme teams with the development of the marketing and communication plans
of country programmes and services , ensuring that British Council marketing
approaches and principles are taken into consideration: market sizing,
financial data, customer segmentation, competitor analysis, market data,
business objectives and that they incorporate British Council brand
positioning, messages and values.
as a vital business function: Take
an active role in the business planning cycle and ensure that (a) marketing
insight is embedded in English, Exams, and Arts plans, (b) the proper marketing
and communication plan is developed for promotion and positioning of the
British Council for Business opportunities, and (c) necessary support is
provided to colleagues to meet business targets and objectives.
- Digital: Coordinate our presence across various
digital channels in Armenia, from the country websites to social media and
achieve not only the agreed digital targets but also meaningful engagement with
our target audiences through online comments, likes, shares, discussions and
usage of global websites. Work closely with the regional and cluster marketing
team in designing and implementing various digital campaigns, contents and
initiatives for our flagship programmes in Armenia.
- Brand: To protect our brand in Armenia and ensure
all products and services are on brand and meet our global standards. Work
closely with the Marketing Manager South Caucasus and the Brand team to ensure
all of our marketing collaterals, online and traditional ones, are on brand,
that our programme and business messaging is unified and within our brand
our Story: Prepare British Council
stories to be shared regionally and published through local media outlets.
Prepare press-releases for the events in line with corporate and media
and global working: Be
an active member of the South Caucasus team and actively engage with the
regional and global Marketing and Communications teams, participating in
regular meetings and training events and contributing to regional and global
marketing and communications strategies.
and evaluation: Support
the country team with Results and Evidence Framework (audience planning,
re-planning and reporting). Ensure the programme team receive necessary support
to effectively record audience numbers in system. In close coordination with
the Regional Marketing and Communications team, present the audience quarterly
reports to the country leadership team for revision and discussion and provide
advice and support for reaching the targets.
relations: Strengthen and expand our
media partnerships and the British Council public visibility and ensure our
programmes and projects are visible and widely communicated in Armenia. Work
closely with the regional Communications Manager to share success stories about
our work in Armenia with the audiences in the UK.
with values and policies: Ensure
that country marketing and communications is in line with the British Council
codes of practice, regulations and policies including but not limited to our
policies on Child Protection, Equality, Diversity and Inclusion, and
Protection: design and monitor the
delivery of the Child Protection Country Action plan based on the regional
plan, ensure that all the staff is aware and follows the necessary requirements
and contributes to the delivery of the country action plan.
- Translation: Ensure proper translation of the web / online
content and preparation of all the internal documents in Armenian and English.
Provide translation during the meetings as requested.
Education: Relevant degree or professional qualification in marketing, communications or related field.
Work experience: minimum 3 years
Language requirements: Fluent written and spoken English (minimum C1 level) should be supported by Aptis or an internationally recognised English test (IELTS or similar). If the candidate meets all the essential requirements but doesn't have an English language certificate, an Aptis test will be carried out free of charge for such candidates after shortlisting. It should be noted, however, that certificates will not be granted in such cases. The results of the test will be used for the internal selection purposes only.
If you would like to take an Aptis test as a proof of your English language or would like to have the certificate for future job opportunities, you can do this through the staff.am job portal, by selecting the Aptis Writing and Speaking package. Please note that the Writing and Speaking package is the minimum required test for the purpose of this recruitment, but you may choose other packages if you wish and a 20% discount will be applied to any of these if the test is taken for the purpose of this recruitment. Please visit here to register for Aptis.
Interview: If shortlisted, you will be invited for an interview. Please note, that only shortlisted candidates will be notified.
Other tests: After the interview you will be given an additional test to test your skills for press release preparation and letter writing.
The British Council is
committed to a policy of equality, diversity and inclusion and is keen to
reflect the UK diversity principles and approaches at every level within the
organisation. We welcome applications from all sections of the community. People
with disability will be guaranteed an interview should they meet all the main
job requirements, as highlighted in the role profile.
In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks. In the UK, and in other countries where appropriate systems exist, these include criminal records checks.
You can apply for this job just by following Application procedure.
Industry: NGO/International organization
Type of company: Not-for profit organization
Number of employees: 11-20
Date founded: 2001
Phone: (010) 552-945
Address: , 9 Alex Manoogian , Yerevan , Armenia