Marketing and Communications Coordinator

Deadline: 04 October 2017

Employment term: Permanent

Category: Marketing/Advertising/PR

Job type: Full time

Location: Yerevan

Job description:

This role offers an opportunity to being a part of a professional and agile team in Armenia and work closely with the South Caucasus and the regional Marketing and Communications network.

This post will be supporting the team to ensure maximum cultural relations impact in Armenia by understanding and expanding audiences, markets, and channels of communication.

The role requires market insights, digital and excellent communication skills, and track of effective working relations with media professionals, teamwork and adaptability.

Job responsibilities:

  • Marketing and Communications Strategy: Work closely with Director Armenia, Director Marketing Wider Europe, Marketing and Communications Manager South Caucasus, and the country Exams and programme teams, design the marketing and communications strategy plan for Armenia and contribute to market insights, competitor and partner analysis, communications and content grid.
  • Market research: With the help of the regional and South Caucasus Marketing and Communications teams, design market insight and analysis and ensure that the data is translated into useful information that is incorporated into marketing and business plans to generate growth in income, impact and reach. Follow the Armenia market trends through the open sources, white papers and reports and share the updates with the regional, SC and local teams.
  • Development and implementation of marketing and communications strategy for country projects: Assist the management and programme teams with the development of the marketing and communication plans of country programmes and services , ensuring that British Council marketing approaches and principles are taken into consideration: market sizing, financial data, customer segmentation, competitor analysis, market data, business objectives and that they incorporate British Council brand positioning, messages and values.
  • Marketing as a vital business function: Take an active role in the business planning cycle and ensure that (a) marketing insight is embedded in English, Exams, and Arts plans, (b) the proper marketing and communication plan is developed for promotion and positioning of the British Council for Business opportunities, and (c) necessary support is provided to colleagues to meet business targets and objectives.
  • Digital: Coordinate our presence across various digital channels in Armenia, from the country websites to social media and achieve not only the agreed digital targets but also meaningful engagement with our target audiences through online comments, likes, shares, discussions and usage of global websites. Work closely with the regional and cluster marketing team in designing and implementing various digital campaigns, contents and initiatives for our flagship programmes in Armenia.
  • Brand: To protect our brand in Armenia and ensure all products and services are on brand and meet our global standards. Work closely with the Marketing Manager South Caucasus and the Brand team to ensure all of our marketing collaterals, online and traditional ones, are on brand, that our programme and business messaging is unified and within our brand framework.
  • Telling our Story: Prepare British Council stories to be shared regionally and published through local media outlets. Prepare press-releases for the events in line with corporate and media standards.
  • Regional and global working: Be an active member of the South Caucasus team and actively engage with the regional and global Marketing and Communications teams, participating in regular meetings and training events and contributing to regional and global marketing and communications strategies.
  • Monitoring and evaluation: Support the country team with Results and Evidence Framework (audience planning, re-planning and reporting). Ensure the programme team receive necessary support to effectively record audience numbers in system. In close coordination with the Regional Marketing and Communications team, present the audience quarterly reports to the country leadership team for revision and discussion and provide advice and support for reaching the targets.
  • Media relations: Strengthen and expand our media partnerships and the British Council public visibility and ensure our programmes and projects are visible and widely communicated in Armenia. Work closely with the regional Communications Manager to share success stories about our work in Armenia with the audiences in the UK.
  • Compliance with values and policies: Ensure that country marketing and communications is in line with the British Council codes of practice, regulations and policies including but not limited to our policies on Child Protection, Equality, Diversity and Inclusion, and Environment.
  • Child Protection: design and monitor the delivery of the Child Protection Country Action plan based on the regional plan, ensure that all the staff is aware and follows the necessary requirements and contributes to the delivery of the country action plan.
  • Translation: Ensure proper translation of the web / online content and preparation of all the internal documents in Armenian and English. Provide translation during the meetings as requested.

Required qualifications:

Education: Relevant degree or professional qualification in marketing, communications or related field.

Work experience: minimum 3 years

Language requirements: Fluent written and spoken English (minimum C1 level) should be supported by Aptis or an internationally recognised English test (IELTS or similar). If the candidate meets all the essential requirements but doesn't have an English language certificate, an Aptis test will be carried out free of charge for such candidates after shortlisting. It should be noted, however, that certificates will not be granted in such cases. The results of the test will be used for the internal selection purposes only.

If you would like to take an Aptis test as a proof of your English language or would like to have the certificate for future job opportunities, you can do this through the job portal, by selecting the Aptis Writing and Speaking package. Please note that the Writing and Speaking package is the minimum required test for the purpose of this recruitment, but you may choose other packages if you wish and a 20% discount will be applied to any of these if the test is taken for the purpose of this recruitment. Please visit here to register for Aptis.

Interview: If shortlisted, you will be invited for an interview. Please note, that only shortlisted candidates will be notified.

Other tests: After the interview you will be given an additional test to test your skills for press release preparation and letter writing.

Additional information:

The British Council is committed to a policy of equality, diversity and inclusion and is keen to reflect the UK diversity principles and approaches at every level within the organisation. We welcome applications from all sections of the community. People with disability will be guaranteed an interview should they meet all the main job requirements, as highlighted in the role profile.

In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks. In the UK, and in other countries where appropriate systems exist, these include criminal records checks. 

You can apply for this job just by following Application procedure.

Application procedures:

Please fill in the online application form (please search for Armenia and then select ''Marketing and Communications Coordinator, Yerevan, Armenia'' position and then press apply) referring to the Role Profile and the British Council Behaviour Dictionary. To read the Role Profile and  British Council Behaviour Dictionary visit British Council website. All queries related to the job vacancy should be sent to the [email protected] e-mail address. No phone calls and CVs, please.

Company details

Industry: NGO/International organization

Type of company: Not-for profit organization

Number of employees: 11-20

Date founded: 2001

Contact details


Phone: (010) 552-945

Address: , 9 Alex Manoogian , Yerevan , Armenia

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