PPC Specialist

Deadline: 29 March 2023

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

We are currently seeking a PPC Specialist to help us plan and optimize campaigns over a variety of digital delivery platforms.

Job responsibilities

  • Conducting research and identifying the most relevant keywords for PPC campaigns.
  • Developing, implementing, and optimizing PPC campaigns across various channels such as Google Ads, Bing Ads, and other platforms
  • Creating and managing ad copy and landing pages to ensure maximum performance and conversion rates.
  • Analyzing and interpreting campaign data to make informed decisions on campaign optimization strategies.
  • Monitoring and managing campaign budgets, ensuring that spend is within budget and producing desired results.
  • Conducting A/B testing and experimenting with different ad formats, bidding strategies, and targeting options to improve campaign performance.
  • Keeping up to date with industry trends and developments to identify new opportunities for growth.
  • Collaborating with other members of the marketing team to align PPC campaigns with broader marketing goals.
  • Generating reports on campaign performance and presenting findings to key stakeholders.
  • Providing recommendations for improvement based on data analysis, industry knowledge, and best practices.

Required qualifications

  • Bachelor’s degree in a relevant field (or equivalent experience)
  • In-depth knowledge of PPC campaign management tools and analytics platforms, such as Google Analytics, Google Ads Editor, Microsoft Advertising, etc.
  • Ability to analyze data and interpret campaign performance metrics to make informed decisions on campaign optimization
  • strategies.
  • Excellent communication skills, both verbal and written, with the ability to present complex data in an understandable manner to non-technical stakeholders.
  • Ability to manage multiple projects and campaigns simultaneously, with strong attention to detail and the ability to meet deadlines.
  • Fluency in English

Required candidate level: Not defined

Additional information

Qualified and interested candidates are kindly requested to send their resumes by e-mail: hr@weprodigi.com

Please indicate “PPC Specialist" in the subject line of the e-mail.

Please clearly mention that you have heard of this job opportunity on staff.am

Professional skills

Digital marketing

Google analytics

Google Ads

Soft skills

Attention to details

Communication Skills

Ability to keep deadlines

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