PPC Specialist
Deadline: 29 March 2023
Employment term: Permanent
Category: Marketing/Advertising
Job type: Full time
Location: Yerevan
Job description:
We are currently seeking a PPC Specialist to help us plan and optimize campaigns over a variety of digital delivery platforms.
/en/ppc-specialist-100
Job responsibilities
- Conducting research and identifying the most relevant keywords for PPC campaigns.
- Developing, implementing, and optimizing PPC campaigns across various channels such as Google Ads, Bing Ads, and other platforms
- Creating and managing ad copy and landing pages to ensure maximum performance and conversion rates.
- Analyzing and interpreting campaign data to make informed decisions on campaign optimization strategies.
- Monitoring and managing campaign budgets, ensuring that spend is within budget and producing desired results.
- Conducting A/B testing and experimenting with different ad formats, bidding strategies, and targeting options to improve campaign performance.
- Keeping up to date with industry trends and developments to identify new opportunities for growth.
- Collaborating with other members of the marketing team to align PPC campaigns with broader marketing goals.
- Generating reports on campaign performance and presenting findings to key stakeholders.
- Providing recommendations for improvement based on data analysis, industry knowledge, and best practices.
Required qualifications
- Bachelor’s degree in a relevant field (or equivalent experience)
- In-depth knowledge of PPC campaign management tools and analytics platforms, such as Google Analytics, Google Ads Editor, Microsoft Advertising, etc.
- Ability to analyze data and interpret campaign performance metrics to make informed decisions on campaign optimization
- strategies.
- Excellent communication skills, both verbal and written, with the ability to present complex data in an understandable manner to non-technical stakeholders.
- Ability to manage multiple projects and campaigns simultaneously, with strong attention to detail and the ability to meet deadlines.
- Fluency in English
Required candidate level: Not defined
Additional information
Qualified and interested candidates are kindly requested to send their resumes by e-mail: hr@weprodigi.com
Please indicate “PPC Specialist" in the subject line of the e-mail.
Professional skills
Digital marketing
Google analytics
Google Ads
Soft skills
Attention to details
Communication Skills
Ability to keep deadlines
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About Company
ProDigi is Digital Marketing Company that is focused on giving result-bringing digital solutions for every client.
Our mission is to develop Armenian digital sphere and expand all over the world.
We work on all digital platforms, use various tools and have our own to have maximum impact.
ProDigi mainly focus on Digital Strategy, PPC Ads, SMM, Digital Assets Production and Media Buying.
We also have our own product Social Media Fun (SMF) which are tailored games created via our creative studio. SMF offers brands a fun platform for digital marketing and playable ads.
As for the team we like to discover the potentials of people and businesses, to achieve the impossible and to be proud of the results of our clients. Helping over 100 partners achieve their desired goals, we are eager to continue doing our best.
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