Senior SEO Specialist

Deadline: 11 February 2022

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

What Is Ucraft?

Ucraft is a user-friendly drag-and-drop website builder for anyone who wants to create a professional and responsive website. Whether you are a small business owner, entrepreneur, artist, blogger, or anything in between, it's time to build a website for your brand.

You can get acquainted with the benefits from here.

The Senior SEO Specialist will be responsible for implementing the company’s SEO strategy to increase organic search engine rankings. The position will be responsible for managing all aspects of SEO, including keyword research, technical site analysis, link building, content development, and reporting.

Job responsibilities

  • Implement the company’s SEO strategy to increase organic search engine rankings
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Manage all aspects of SEO, including keyword research, technical site analysis, link building, and content development
  • Report progress to management and provide recommendations on how to improve the company’s organic traffic
  • Researching new trends in SEO
  • Implementing new tactics to improve rankings on search engines
  • Monitoring website rankings on search engines and recommending changes to increase ranking
  • Optimizing content for higher rankings
  • Conducting keyword research
  • Conducting competitive analysis of other websites in the industry
  • Collaborating with internal teams to align strategies to meet goals
  • Monitoring performance metrics and making recommendations for improvements
  • Reporting to management on the progress of goals set each month
  • Develop and implement link building strategy
  • Research and analyze competitor advertising links
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Write compelling and high-quality website content strategy, including blog posts and page descriptions

Required qualifications

  • BS/MS degree in a quantitative, test-driven field
  • Experience in content management systems & website builders
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across across the major search channels.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with analytics and reporting tools (e.g., Google Analytics, Google Search Console, Ahrefs, Semrush, Moz, etc.)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints is a big plus
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

Required candidate level: Senior

Additional information

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Annual salary review
Free language courses
Medical insurance
Teambuilding and corporate events
Complimentary tea, coffee and refreshments
Flexible working schedule
Local and online training package
Professional Development Reimbursement
Company performance-based bonuses
Day off
Free parking
Staff referral program
Gamezone or fun activities
Employee Discounts & Perks

Contact details


Address: Norqi ayginer 193/2, Yerevan, Armenia

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