Udemy

/en/digital-marketing-the-ultimate-guide-to-strategic-marketing

Training Description:

Join over 6200 marketers and excel as a Digital Marketing expert with 14 Courses in One.

+++ 30,5 Hours - 223 AWESOME VIDEO LECTURES, SLIDES, ARTICLES and CASE STUDIES +++

IMPORTANT: this course is very substantial, and updated on a regular basis. However, do not be scared! You can decide to learn specific topics OR go for the entire course. If you feel you know already some parts you can skip them and focus on other ones. Remember we are always here to help you!

Our Digital Marketing material has been developed with the support of top professionals from The Oxford College of Marketing. All our speakers have at least 15 years experience in working and consulting for the top UK and US companies.

TEN GOALS YOU CAN ACHIEVE FROM "DIGITAL MARKETING MANAGEMENT."

• Apply the latest Psychology and Neuromarketing techniques to Outperform your competitors

• Increase the Conversion Rate of any of your marketing activity

• Define a Social Media Strategy to drive traffic and leads

• Avoid common mistakes that can cost you a fortune

• Perform market research to validate your idea 

• Write Copy That Sells

• Fine tune your email marketing strategy

• Optimize your search engines ranking with SEO

• Create ads with Google Adwords that make you profits

• Measure results and track success with Google Analytics

14 TOPICS INCLUDED AND UPDATED IN THIS COURSE:

Conversion Rate Optimization (CRO)

Social Media Strategy for Business Growth

Web CopyWriting 

Web Analytics 

Social Media Channels 

Email Marketing 

SEO - Search Engine Optimization 

PPC 

Web Usability (UX) 

Content Marketing 

Campaign Planning 

Digital Marketing Research

Affiliate Marketing

Neuromarketing 

Who is eligible:

Who this course is for:

• Professional Marketers
• Internet Start-Up
• Website Owners/Managers
• Marketing Consultants

Additional information

What you'll learn

• Upgrade Your Digital Marketing Skills for new Job or Career
• Optimize your Marketing for Conversion
• Plan, Deploy, Manage, Audit your Digital Marketing Activity
• Earn good money as consultant or freelancer
• Discover the latest Neuromarketing techniques
• Avoid costly mistakes

Requirements

• No previous experience required
• Targeted for ALL type of business (B2C, B2B)

Speakers:

Oxford Learning Lab

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.