Introduction to Marketing


Date: On request

Type: e-learning

Category: Marketing/Advertising

Language: English

City: Online

Training Description:

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

Who is eligible:

Positioning (Marketing)
Marketing Strategy
Customer Satisfaction



Image of instructor, Barbara E. Kahn

Barbara E. Kahn

Professor of Marketing and Director, Jay H. Baker Retailing Center

The Wharton School

Image of instructor, Peter Fader

Peter Fader

Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

The Wharton School

Image of instructor, David Bell

David Bell

President and Co-Founder at Idea Farm Ventures (IFV)


Image of instructor, Jagmohan Raju

Jagmohan Raju

Joseph J. Aresty Professor

Marketing, The Wharton School

Professional skills

Marketing management

Marketing strategy


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Training Center Details


Number of Employees: 500-1500