Public Library Marketing and Public Relations


Date: On request

Type: e-learning

Category: Marketing/Advertising

Language: English

City: Online

Training Description:

In this course, part of the Public Library Management Professional Certificate program, you?ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

Who is eligible:


Additional information

What you'll learn

  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies


The University of Michigan

Kristin Fontichiaro

Clinical Associate Professor

University of Michigan School of Information

Professional skills

Digital marketing

Strategic marketing



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