Coursera

/en/sales-management

Training Description:

Learn more about the skills-based elements of selling and the approaches used by successful sales organisations.

By taking this Introduction to Sales Management course, you can learn the key skills needed to be effective in sales. While using traditional selling tenets as its foundation and teaching you the role of sales in everyday life, this course adapts these concepts to the rapidly changing world of business, including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting with customers.

Additional information

WHAT YOU WILL LEARN

• Learn to determine the place and role of sales in the marketing mix of the organization.
• Learn to formulate a sales strategy in various areas.
• Learn to form the organizational structure of sales management.

SKILLS YOU WILL GAIN

• Sales Strategy
• training and leadership
• Sales Technique
• Recruitment
• Motivation and performance evaluation

Speakers:

Anastasii Klimin

Associate professor, Ph.D.

Peter the Great St. Petersburg Polytechnic University Institute of Industrial Management, Economics and Trade Graduate School of Management and Business Head of Bachelor's and Master's programs "Marketing"

18,822 Learners

4 Courses

Aleksei Trykov

Assistant lecturer

Peter the Great St.Petersburg Polytechnic University

2,562 Learners

1 Course