Viral Marketing and How to Craft Contagious Content


Date: On request

Type: e-learning

Category: Marketing/Advertising

Language: English

City: Online

Training Description:

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

Additional information


  • Social Network
  • Viral Marketing
  • Marketing
  • Marketing Strategy


Instructor rating4.87/5 (356 Ratings)

Image of instructor, Jonah Berger

Jonah Berger

Marketing Professor

The Wharton School

173,393 Learners

2 Courses

Professional skills

Marketing management


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