Digital Marketing Specialist

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Крайний срок: 24 Март 2023

Условия контракта: Постоянный

Категория: Маркетинг/Реклама

Тип вакансии: Полная ставка

Местонахождение: Ереван

Описание работы

If you have in-depth knowledge of marketing tools and strategies and are able to lead integrated digital marketing campaigns from concept to execution, if your passion is digital marketing, we want to meet and talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Обязанности

Create and actively manage campaign roadmaps
Own and be accountable for the success of client digital marketing campaigns
Breakout strategic objectives to the task level
Design digital media campaigns aligned with business goals
Manage SEO/SEM
Track, report, and analyze website analytics and social media and campaigns
Work with editorial and marketing teams to drive SEO in content creation and optimization
Implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Research and analyze competitor websites and online presence
Stay up-to-date with digital media developments
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Help create campaign messages, content for the campaigns and other marketing communications

Требования

BS/MS degree in Marketing, Digital Media or a related field
3+ years of proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience with visual communication principles
Familiarity with web design and content management systems
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Excellent analytical and project management skills
Strong data-driven thinking
An ability to multitask and perform under tight deadlines
Strong verbal and written communication skills
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience with content creation, creative brainstorms and marketing communication techniques