Media Buyer / VBET
About the Company: VBET is an award-winning sports betting and gaming operator with over 20 years of experience in the industry. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment.
About the Role: As a Media Buyer for Mobile Apps, you will be responsible for developing, launching, and optimizing advertising campaigns across platforms like Google UAC, Facebook Ads, TikTok Ads, and Apple Search Ads. Your goal will be to drive user acquisition, maximize ROAS, and manage advertising budgets efficiently. This role requires strong analytical skills, experience with mobile app promotion, and the ability to adapt to market trends. You’ll collaborate with creative teams, conduct A/B testing, and analyze key performance metrics to enhance campaign effectiveness.
- Develop, launch, and manage advertising campaigns for mobile app promotion across various platforms (Google UAC, Facebook Ads, TikTok Ads, Apple Search Ads, etc.).
- Optimize campaigns based on key performance indicators (CPI, CPA, ROAS, LTV).
- Analyze and segment target audiences to improve conversion rates and lower cost per install.
- Manage advertising budgets to ensure the most efficient use of resources.
- Collaborate with creative teams to produce visual and textual ad materials that drive conversions.
- Conduct A/B testing of ad creatives and different user acquisition strategies.
- Monitor trends in the mobile app and advertising market to implement new solutions.
- Prepare reports and regularly present campaign results to management.
- 2+ years of experience as a Media Buyer, preferably with a focus on mobile apps.
- Proficiency with advertising systems: Google UAC, Facebook Ads, TikTok Ads, Apple Search Ads, and other platforms for app promotion.
- Strong knowledge of analytics tools (Google Analytics, AppsFlyer, Adjust, Firebase, etc.) to track key metrics.
- Experience managing large budgets and achieving performance targets.
- Understanding of key mobile advertising metrics: CPI, CPA, ROAS, LTV.
- Ability to analyze data and make decisions based on insights.
- Capable of multitasking and quickly adapting to changes in advertising campaigns.
Role Benefits:
- Competitive experience-based salary
- Coverage for the employee and family health insurance
- Upskilling and reskilling trainings
- Social events, corporate parties
- 4 day-offs in a year
- Transportation
