Email Marketing Specialist

Դիմել ընկերության էջում

Վերջնաժամկետ՝ 24 Մարտ 2023

Աշխատանքի պայմաններ՝ Մշտական

Կատեգորիա՝ Մարքեթինգ/Գովազդ

Աշխատանքի տեսակը՝ Ամբողջ դրույք

Գտնվելու վայրը՝ Երևան

Աշխատանքի նկարագրություն՝

For B2B Marketing Department we are looking for an Email Marketing Specialist to own and execute our email roadmap.
The ideal candidate is a creative and analytical thinker who is comfortable rolling up their sleeves and getting the job done, self-starter who can work well autonomously as well as part of a team. He/she is comfortable owning the full email strategy, deriving insights from performance results and following up on requests and leads.

Աշխատանքային պարտականություններ

Work closely with all related departments to align and execute the email roadmap
Execute the creation of email elements including, coding, testing, and reporting on all campaigns
Create tasks and follow those tasks assuring the creation of all campaign landing pages within the specified deadlines
Build and test responsive templates using industry standards and best practices
Oversee and coordinate deployment and reporting across multiple platforms (Email and SMS marketing automation tools and in-house CRM)
Troubleshoot bugs and escalate technical issues to the development team
Recommend opportunities to improve email KPIs and continually optimize with A/B tests
Provide internal leadership of email marketing trends, industry benchmarks, best practices and tracking methodologies

Անհրաժեշտ հմտություններ

Higher education, preferably in marketing or other relevant field
At least 2 years of experience working in email marketing
High proficiency in Armenian, English, and Russian languages is a must
Hands on experience coding in HTML and CSS to design emails
Experience with marketing automation tools
Experience using JIRA is a plus
Knowledge about Online Advertising is an asset but not a must
Experience in the iGaming industry is a huge plus
Proficiency in using Excel to analyze data
Strong lifecycle and retention marketing experience like developing win-back campaigns and referral programs
Proficiency in Adobe Photoshop and/or Illustrator
A self-starter who thrives in a fast-paced, dynamic environment with competing deadlines and multiple priorities
High level of accuracy and attention to details