Content Strategy for Professionals: Managing Content

Գինը:49 USD

Անցկացման օր: Ըստ պահանջի

Տեսակը: Էլ-ուսուցում

Կատեգորիա՝ Մարքեթինգ/Գովազդ

Լեզու: Անգլերեն

Քաղաք: Online

Թրեյնինգի նկարագրություն:

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization?s ?content story? across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.

Ով կարող է մասնակցել:

This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise?s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can?t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit.

Խոսնակներ:

Candy Lee 
Taught by:  Candy Lee, Professor

Medill School of Journalism, Media, Integrated Marketing Communications
 

John Lavine

Taught by:  John Lavine, Founder, Professor and Director, Media Management Center

Guest lecturers in this course include:
-- Emily Withrow, Assistant Professor, Medill, Northwestern
-- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post
-- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

Մասնակցություն

To participate in this training, you can ENROLL NOW

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Թրեյնինգ կենտրոնի մասին

Ընկերության տեսակը` ՍՊԸ/ԲԲԸ/ՓԲԸ

Աշխատակիցների քանակը` 500-1500