Digital Marketing Specialization

Գինը: Անվճար

Անցկացման օր: Ըստ պահանջի

Տեսակը: Էլ-ուսուցում

Կատեգորիա՝ Մարքեթինգ/Գովազդ

Լեզու: Անգլերեն

Անցկացման վայր: Օնլայն

Training Description:

Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/

This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Լրացուցիչ տեղեկություն

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

Խոսնակներ:

Aric Rindfleisch
John M. Jones Professor of Marketing
Department of Business Administration


Kevin Hartman
Visiting Professor & Head of Analytics at Google
College of Business


Mike Yao
Associate Professor of Digital Media
Charles H. Sandage Department of Advertising


Vishal Sachdev
Clinical Assistant Professor, Director, Illinois MakerLab
Business Administration

Մասնակցություն

Գրանցման վերջնաժամկետ 10 Մայիս 2020

Կիսվել ընկերների հետ

Թրեյնինգ կենտրոնի մասին

Ընկերության տեսակը` ՍՊԸ/ԲԲԸ/ՓԲԸ

Աշխատակիցների քանակը` 500-1500