Search Engine Optimization Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
WHAT YOU WILL LEARN
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Complete a competitive analysis on a webpage
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Interpret brand recognition through social media
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Create sitemaps and robot.txt files, plan redirects, and manage site errors
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Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
SKILLS YOU WILL GAIN
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Social Media
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Keyword Research
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Marketing
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Mathematical Optimization
Instructor
Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education
