Coursera

/am/search-engine-optimization-seo-specialization-1

Թրեյնինգի նկարագրություն:

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Ով կարող է մասնակցել:

COURSE 1

Introduction to Search Engine Optimization

Current session: Jun 25

Subtitles: English, Greek

About the Course

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.

 

COURSE 2

Search Engine Optimization Fundamentals

Current session: Jun 25

Commitment: 4 weeks of study, 1-3 hours/week

Subtitles: English

About the Course

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you?ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website?s search optimization.

 

COURSE 3

Optimizing a Website for Search

Current session: Jun 25

Commitment: 4 weeks of study, 2-3 hours/week

Subtitles:English

About the Course

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

 

COURSE 4

Advanced Content and Social Tactics to Optimize SEO

Current session: Jun 25

Commitment: 4 weeks of study, 1-3 hours/week

Subtitles: English

About the Course

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website?s authority.

 

COURSE 5

Advanced Search Engine Optimization Strategies

Current session: Jun 25

Commitment: 4-6 weeks of study, 5-7 hours/week

Subtitles: English

About the Course

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

 

COURSE 6

Website Optimization Client Report Project

Upcoming session: Aug 6

Subtitles: English

About the Course

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you?ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site?s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Խոսնակներ:

Dave Lloyd

Senior Manager, Global Search Marketing

 

Eric Enge

Co-Author of "The Art of SEO"

 

Rebekah May

SEO Manager & Lead SEO Instructor