SoftConstruct

Job description:

Description
VBET is an award-winning sports betting and gaming operator with 19 years of experience in the industry. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment.

About the Role
We're looking for a data-driven CRM Executive/Coordinator to join our UK Regional Team. In this position you will take part in (re)creating and communicating the CRM strategy for all verticals for the UK market.

/en/crm-executive-coordinator-vbet

Job responsibilities

Key Responsibilities of the Role

• Assist in planning, coordinating and delivering optimized ad hoc campaigns and automated customer life cycle journeys for players in the UK market.

• Monitor and analyze the effectiveness of all CRM activities and continuously propose data-led improvements to maximize effectiveness and ROI, while adhering to compliance requirements.

• Provide high-level reporting on the KPIs for the UK market through daily data assessment.

• Assist Third-Party CRM support to visualize and communicate the content of the campaign calendar to the Regional Director and Head of Marketing.

• Monitoring and maximizing customer lifetime value & bonus costs ensuring maximum profitability per segment or campaign.

• Ensure that players have a smooth experience when moving between segments.

• Deliver transparent, documented, and visible CRM activities to all stakeholders.

• Build, document and maintain country profiles, including key information such as welcome offers, player onboarding, extended player lifecycles, ad hoc campaigns, promotional patterns that the players in the market are used to as well as any other beneficial country specific information.

• Adapt a test, learn, and grow mindset by continuously and proactively conducting A/B testing on the automated lifecycle journeys and ad hoc campaigns.

• Plan, test, deliver cross-sell campaigns and share learnings with the wider teams to establish best practices.

• Perform regular competitor benchmarking, to ensure your brands and markets remain competitive, and that any new learnings can quickly be applied.

• Understand the workflow and teams that need to contribute to campaign delivery and seek to improve and optimize the internal processes.

• Support your own and other markets by leading bigger cross-market campaigns on a recurring basis to improve efficiency and synergies.

• Be a role model for the company and your colleagues by acting in accordance with the attitudes of VBET at all times.

Required qualifications

Our expectations

• Your English language level - Fluent

• You are a positive, creative, collaborative and data driven person who loves to push the limits, try new things and are results driven

• You are a team player, willing to share your knowledge and learn from your colleagues, while enjoying a dynamic and creative environment - whilst also capable of working independently

• You have excellent planning and time organization skills and of course - superb attention to details

• You have a genuine interest in our product

• Experience in the UK market is a plus

Required candidate level: Mid level

Additional information