CRM Executive/ Coordinator VBET

Deadline: 16 April 2023

Employment term: Permanent

Category: General/professional/Other services

Job type: Full time

Location: Yerevan

Job description:

VBET is an award-winning sports betting and gaming operator with 19 years of experience in the industry. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment.

About the Role
We're looking for a data-driven CRM Executive/Coordinator to join our UK Regional Team. In this position you will take part in (re)creating and communicating the CRM strategy for all verticals for the UK market.

Job responsibilities

Key Responsibilities of the Role

  • Assist in planning, coordinating and delivering optimized ad hoc campaigns and automated customer life cycle journeys for players in the UK market.

  • Monitor and analyze the effectiveness of all CRM activities and continuously propose data-led improvements to maximize effectiveness and ROI, while adhering to compliance requirements.

  • Provide high-level reporting on the KPIs for the UK market through daily data assessment.

  • Assist Third-Party CRM support to visualize and communicate the content of the campaign calendar to the Regional Director and Head of Marketing.

  • Monitoring and maximizing customer lifetime value & bonus costs ensuring maximum profitability per segment or campaign.

  • Ensure that players have a smooth experience when moving between segments.

  • Deliver transparent, documented, and visible CRM activities to all stakeholders.

  • Build, document and maintain country profiles, including key information such as welcome offers, player onboarding, extended player lifecycles, ad hoc campaigns, promotional patterns that the players in the market are used to as well as any other beneficial country specific information.

  • Adapt a test, learn, and grow mindset by continuously and proactively conducting A/B testing on the automated lifecycle journeys and ad hoc campaigns.

  • Plan, test, deliver cross-sell campaigns and share learnings with the wider teams to establish best practices.

  • Perform regular competitor benchmarking, to ensure your brands and markets remain competitive, and that any new learnings can quickly be applied.

  • Understand the workflow and teams that need to contribute to campaign delivery and seek to improve and optimize the internal processes.

  • Support your own and other markets by leading bigger cross-market campaigns on a recurring basis to improve efficiency and synergies.

  • Be a role model for the company and your colleagues by acting in accordance with the attitudes of VBET at all times.

Required qualifications

Our expectations

  • Your English language level - Fluent

  • You are a positive, creative, collaborative and data driven person who loves to push the limits, try new things and are results driven

  • You are a team player, willing to share your knowledge and learn from your colleagues, while enjoying a dynamic and creative environment - whilst also capable of working independently

  • You have excellent planning and time organization skills and of course - superb attention to details

  • You have a genuine interest in our product

  • Experience in the UK market is a plus

Required candidate level: Mid level

Additional information

Role Benefits

  • Competitive experience-based salaries
  • Coverage for the employee and family health insurance
  • Upskilling and reskilling trainings
  • Social events, corporate parties
  • 4 day offs in a year
  • Transportation 

Check out the details and jump into magenta via our career site.

Please clearly mention that you have heard of this job opportunity on

Professional skills


Soft skills

Analytical skills


Communication Skills

Share this job via your favorite social media channel.

Margarita Margaryan, Chief HR Officer

Softconstruct is a company with a strong passion for discovering groundbreaking solutions in the field of innovative technologies. The key to our success, as we see it, lies in the dedication, endeavour and curiosity of our tribal community and the fearless drive for exploring new horizons. 

We have built an environment that brings together 4000+1 creative professionals united for the love of the game. We provide a healthy working ecosystem and a vast amount of opportunities for personal and professional development. We support our teams in their pursuit to keep the balance between work and fun. 

We dare to take the risk of exploring new ideas and doing things that we haven’t done before. We are bold enough to go beyond our own limits, to improvise and learn along the way.
Our vision is about being fearless and transforming ideas into business stories. 


View more

View Less


SoftConstruct is an imagination-driven tech company with a passion for transforming ideas into business stories and developing innovative technology solutions for various industries.Our ecosystem has given birth to market-leading independent labels, such as BetConstruct, FeedConstruct, SpringBME, Ucraft, FasTToken, FastShift, and many more, all united under the tagline "Imagined by SoftConstruct". This unique blend of creativity, fearless approach and inventiveness drives us to create brands from an iGaming tech solutions provider to a Digital event hosting platform and everything in between.
From the very first day, Soft’s approach to business has always been atypical - daring, non-stop, creative and bold. And this journey of bold innovation and creativity has helped the business evolve into a visionary brand that brings together over 5,000 people around the world, spans 10+ trademarks with a number of branch offices operating worldwide. Reframing the limits and questioning existing patterns has been and remains the key to scaling our business story, bringing profound results and solutions to the people we work with and work for.
SoftConstruct was founded by the Badalyan Brothers in 2010.

View more

View Less

Welcome to Softonstruct


View more

View Less

Photo Gallery


Free language courses
Medical insurance
Teambuilding and corporate events
Complimentary tea, coffee and refreshments
Local and online training package
Free parking
Day off
Knowledge sharing culture
No dress code
Staff referral program
Corporate gym
Regular salary review
Employee Discounts & Perks
Gamezone or fun activities
Sports and intellectual games participation
Gifts for different occasions
Office sports and yoga zone

Contact details


Phone: (010) 510051

Address: Garegin Hovsepyan 20, Yerevan, Armenia