![BENU](https://cdn.staff.am/staff.am/upload/5/0/2/3/502328d9.jpg)
Social Media and Digital Marketing Manager
Deadline: 06 July 2024
Employment term: Permanent
Category: Marketing/Advertising
Job type: Full time
Location: Yerevan
Job description:
BENU (www.benupen.com) is seeking an experienced and creative Social Media and Digital Marketing Manager to help amplify and present our brand story across digital platforms and sales channels. This individual will work closely with visual content creators, graphic designers, and commercial managers to ensure creative and authentic global brand representation and a steady growth of brand recognition. The job entails digital marketing tasks with a strong focus on social media marketing.
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Job responsibilities
- Establish the company's online presence and brand value by promoting the company and its products through videos, photos, infographics, and text posts on social media platforms, including Instagram, Facebook, YouTube, Pinterest, TikTok, and Reddit.
- Develop and implement a monthly content plan; publish and share engaging content daily across different social media platforms.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Execute newsletter campaigns on Mailchimp, create engaging newsletter content, and manage feedback loops.
- Ensure steady growth in the number of followers and newsletter subscribers; ensure steady growth in engagement and sales conversion rates across social media platforms and marketing channels.
- Run company social media advertising campaigns.
- Lead and promote social influencer programs; communicate with bloggers, vloggers, and influencers; build brand awareness by engaging relevant influencers.
- Work closely with photographers/videographers to create engaging photo and video content in alignment with company communication and marketing strategies. Collaborate with graphic designers and photographers to create digital catalogs, brochures, and ad layouts.
- Monitor SEO, user engagement, and sales conversion; suggest content optimization. Utilize insights from social data using monitoring tools such as Google Analytics and Facebook Insights to evaluate the company’s social media presence and performance.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications. Conduct research on current benchmark trends and audience preferences. Suggest and implement new features to develop brand awareness, like promotions and competitions.
Required qualifications
- Proficiency in writing and advanced level of spoken English is a must.
- 5 years of experience as a Social Media Specialist or in a similar role.
- Experience in the premium goods market is a plus.
- Excellent knowledge of Instagram, Facebook, YouTube, Pinterest, TikTok, Reddit, and other social media platforms and related practices.
- Good understanding of SEO and web traffic metrics.
Required candidate level: Senior
Salary: 400000 AMD - 600000 AMD Net a month
Additional information
Objectives of this Role:
- Plan, execute, and manage all digital marketing efforts, including SEO, SEM, email marketing, and social media.
- Establish and execute a comprehensive digital marketing strategy to distribute content effectively.
- Collaborate with writers, photographers, videographers, graphic designers, commercial managers, and company management to maintain the company’s digital presence.
- Maintain consistent brand messaging across all social channels.
- Identify, analyze, and measure trends and content performance to optimize user experience.
- Create and maintain an editorial calendar to deliver targeted content.
Professional skills
Digital marketing
SEO
SEM
Soft skills
Ability to work independently
Personal branding
Negotiation skills
Written communication skills
Time management
Problem solving
Detail-oriented
Teamwork
Fast orientation
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About Company
BENU
BENU is a creative brand of writing instruments and accessories from Armenia. Its story began in January 2016 when Co-Founders Alex Semanin and Kate Dmitrieva decided to join forces to set up а new artistic concept. Right from the start, the aim was clear—to make writing instruments and desk accessories for those who prefer bold, bright colors and new designs that are playful, stylish and fun. Both Alex and Kate have experience in fine watch, jewelry and home décor markets, launching multiple successful projects over the last 15 years. Being great admirers of the art of creating fountain pens, they decided to create BENU—a new brand of writing pens and accessories.
The first collection of BENU pens was launched in October 2016 with their efforts, the help of several contractors and the immense support of family and friends. From the very beginning, Alex was responsible for design and production and Kate was in charge of marketing, sales, customer service and business operations. Only towards the end of 2017, Kate and Alex started working with BENU’s first dealers and hired more people to join their small team.
Despite being a very young brand, BENU has already gained international recognition among writing instrument enthusiasts. Its pens and accessories are available in almost every part of the world—the Americas, Europe, Asia, and Oceania. Every day, more and more dealers are joining the BENU family, representing the brand and selling their products.
Photo Gallery
Benefits
Contact details
Website https://benupens.com/
Phone: +37441771778
Address: 16 Proshyan 1st Lane, Yerevan, Армения, Yerevan, Armenia