Introduction to Search Engine Optimization
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!
WHAT YOU WILL LEARN
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Critique the role of advertisements and corporate funding in the development of search
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Compare and contrast the functionality of search engine algorithms updates
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Write your own content for a website that will improve search results
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Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Instructor rating
4.69/5 (1,549 Ratings)
Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education
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