Marketing Analytics: Price and Promotion Analytics
Date: On request
About this course
In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.
You will also learn how to select prices to maximize profits or fulfill other specific company objectives.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
What you'll learn
- Price Analytics
- Promotion Analytics
- How to allocate marketing budgets over multiple campaigns
Pursue a Verified Certificate to highlight the knowledge and skills you gain ($199 USD)
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Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects
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Meet the instructor
Stephan Sorger , MBA, MS, PE
Honored InstructorUC Berkeley Extension
To participate in this training, you can Enroll now
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