Marketing Analytics: Price and Promotion Analytics

About this course

In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.

You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

What you'll learn

• Price Analytics
• Promotion Analytics
• How to allocate marketing budgets over multiple campaigns

Pursue a Verified Certificate to highlight the knowledge and skills you gain ($199 USD)

• Official and Verified

  Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects

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  Add the certificate to your CV or resume, or post it directly on LinkedIn

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  Give yourself an additional incentive to complete the course

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Meet the instructor

Stephan Sorger , MBA, MS, PE

Honored InstructorUC Berkeley Extension

To participate in this training, you can Enroll now