Personalization Architect

We are looking for a highly skilled and technical Personalization Architect to join our team and drive the delivery of personalized experiences across our digital platforms. This role will require you to work with cutting-edge technologies such as Salesforce, Adobe Analytics (AA), GA4, CMS, and Coveo to implement data-driven, personalized content based on user behavior, data, and context. The ideal candidate will have a strong technical background, with expertise in creating and optimizing personalized experiences across both logged-in and non-logged-in states, and be comfortable integrating multiple systems and technologies to enhance user engagement.

• Develop personalization features (JavaScript, APIs)
• Use tools like Adobe Target, Salesforce, GA4, Coveo, CMS
• Run A/B tests and analyze data for optimization
• Ensure GDPR compliance and manage cookies/tracking
• Build dynamic content and user segments
• Work with recommendation engines for engagement
• Integrate data from CRM, CMS, analytics for seamless personalization

• Strong development skills, including experience with JavaScript, server-side coding, and API integrations to implement personalization strategies
• Familiarity with personalization tools such as Adobe Target, Salesforce, GA4, Coveo, and CMS platforms
• Experience with A/B testing and optimization techniques, as well as the ability to analyze data and use it to enhance personalization efforts
• Familiarity with third-party cookie management, user tracking, and GDPR compliance when implementing personalization strategies
• Experience with dynamic content delivery systems, including building and maintaining user segments based on demographic, behavioral, and contextual data
• Experience working with recommendation engines (e.g., Adobe Target, personalization algorithms) to improve user engagement and conversion rates
• Strong experience in integrating multiple tools and data sources (e.g., CRM, CMS, data analytics platforms) to deliver a seamless personalized experience across various digital channels

Nice to have

• Experience with advanced personalization techniques such as behavioral targeting, dynamic content, and predictive analytics
• Familiarity with the integration of personalization technologies into eCommerce platforms or large-scale websites
• Knowledge of mobile-first personalization strategies and mobile optimization