Search Engine Optimization Fundamentals

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Instructor rating

 4.77/5 (280 Ratings)

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual

UC Davis Division of Continuing and Professional Education

 223,207 Learners

 4 Courses

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