Social Media Marketing Specialization

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.

Each of the individual courses can be audited for free. 

COURSE 1

What is Social?

Commitment: 4 weeks of study, 1-3 hours/week

Subtitles: English, Spanish, Arabic

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" progr... 

 

COURSE 2

The Importance of Listening

Commitment: 4 weeks of study, 2-4 hours/week

Subtitles: English

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be a... 

 

COURSE 3

Engagement & Nurture Marketing Strategies

Upcoming session: Jul 30

Commitment: 4 weeks of study, 1-3 hours/week

Subtitles: English

About the Course

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and le... 

 

COURSE 4

Content, Advertising & Social IMC

Commitment: 4 weeks of study, 1-3 hours/week

Subtitles: English

About the Course

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Socia... 

 

COURSE 5

The Business of Social

Commitment: 4 weeks of study, 1-2 hours/week

Subtitles: English

About the Course

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to yo...

 

COURSE 6

Social Marketing Capstone Project

Upcoming session: Sep 10

Commitment: 5 weeks of study, 2-4 hours/week

Subtitles: English

About the Capstone Project

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, to...

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Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

To participate in this training, you can Enroll